Ben's Soft Pretzels Employee Directory

Food and Beverage ServicesIndiana, United States51-200 Employees

Ben's Soft Pretzels is a Goshen, Indiana-based company in the Food and Beverage Services industry, founded in early 2008 by Brian, Scott, and an Amish baker named Ben, rooted in a family pretzel recipe. It began at the Concord Mall in Elkhart and has since expanded to five restaurants plus a mobile/concession program, with pretzel sales at sites including Kokomo, Elkhart, Shipshewana, Mishawaka, Michigan City, Murray State in Kentucky, the University of Wisconsin, Camp Randall Stadium, and most University of Notre Dame sporting events. The company offers soft pretzels and other Amish baked goods, a take-home baking kit, and fundraising opportunities, with franchising available via a listed contact number. The business employs 51–200 people and positions itself as a leader in the soft pretzel market, featuring preservative-free pretzels, Pepsi products, free refills on fountain drinks, and its Perfect Pretzel Promise to remake an uneaten portion if not 100% satisfied. Reported revenue ranges from $25 million to $50 million, and recent news includes a 2025 partnership with Square as well as network changes such as the Benton Harbor office closure.

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