Insights

Expanding Market Presence Ben's Soft Pretzels has grown from a single location in Elkhart to five outlets and a mobile program, with further expansion opportunities through franchising, especially considering their recent awards and recognition that boost brand credibility.

Strategic Partnerships The company's recent partnership with Square Inc. demonstrates a focus on leveraging technology to enhance operational efficiency and customer experience, presenting opportunities to offer integrated payment solutions and digital marketing collaborations.

Community Engagement With active community involvement and fundraising initiatives, there are opportunities to develop corporate partnerships and sponsorship deals that can increase brand visibility and drive sales at local events and institutions.

Product Innovation Ben's introduced new offerings such as Pretzel Prizza and take-home kits, indicating a propensity for product diversification that can be expanded further through targeted marketing and new location rollouts to increase customer engagement and sales.

Growth Opportunities Ben's has demonstrated strong brand recognition and awards within its franchise network, signaling potential for scalable growth in untapped regional markets and institutional venues, especially leveraging their community reputation and quality promise.

Ben's Soft Pretzels Tech Stack

Ben's Soft Pretzels uses 8 technology products and services including Open Graph, Webpack, React, and more. Explore Ben's Soft Pretzels's tech stack below.

  • Open Graph
    Content Management System
  • Webpack
    Development
  • React
    Javascript Frameworks
  • Lodash
    Javascript Libraries
  • Polyfill
    Javascript Libraries
  • Google Maps
    Maps
  • HSTS
    Security
  • Pinterest
    Visual And User Generated Content Marketing

Media & News

Ben's Soft Pretzels's Email Address Formats

Ben's Soft Pretzels uses at least 1 format(s):
Ben's Soft Pretzels Email FormatsExamplePercentage
First@benspretzels.comJohn@benspretzels.com
76%
Last@benspretzels.comDoe@benspretzels.com
12%
First.Last@benspretzels.comJohn.Doe@benspretzels.com
6%
FirstL@benspretzels.comJohnD@benspretzels.com
6%

Frequently Asked Questions

Where is Ben's Soft Pretzels's headquarters located?

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Ben's Soft Pretzels's main headquarters is located at 2840 Lillian Ave, Elkhart, Indiana 46514, US. The company has employees across 2 continents, including North AmericaEurope.

What is Ben's Soft Pretzels's phone number?

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You can contact Ben's Soft Pretzels's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Ben's Soft Pretzels's official website and social media links?

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Ben's Soft Pretzels's official website is benspretzels.com and has social profiles on LinkedIn.

What is Ben's Soft Pretzels's SIC code NAICS code?

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Ben's Soft Pretzels's SIC code is 5461 - Retail Bakeries NAICS code is 722 - Food Services and Drinking Places.

How many employees does Ben's Soft Pretzels have currently?

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As of October 2025, Ben's Soft Pretzels has approximately 201 employees across 2 continents, including North AmericaEurope. Key team members include President: B. H.Franchise Owner And General Manager: C. M. R.Owner: J. W.. Explore Ben's Soft Pretzels's employee directory with LeadIQ.

What industry does Ben's Soft Pretzels belong to?

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Ben's Soft Pretzels operates in the Food and Beverage Services industry.

What technology does Ben's Soft Pretzels use?

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Ben's Soft Pretzels's tech stack includes Open GraphWebpackReactLodashPolyfillGoogle MapsHSTSPinterest.

What is Ben's Soft Pretzels's email format?

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Ben's Soft Pretzels's email format typically follows the pattern of First@benspretzels.com. Find more Ben's Soft Pretzels email formats with LeadIQ.

When was Ben's Soft Pretzels founded?

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Ben's Soft Pretzels was founded in 2008.

Ben's Soft Pretzels

Food and Beverage ServicesUnited States201-500 Employees

Ben's Soft Pretzels was founded in early 2008 by a local business man, Brian, a local pretzel fanatic, Scott, and a local Amish Baker, Ben. Brian and Scott took the old Amish/Dutch recipe that Ben and his wife had perfected and brought it to the public as Ben's Soft Pretzels, LLC. Ben has been baking pretzels and other Amish baked goods for years and are 3rd generation Amish bakers.

Ben's started at the Concord Mall in Elkhart and has grow to five restaurants and a mobile/concession program. Ben's can be purchased in Kokomo, Elkhart, Shipshewana, Mishawaka, Michigan City, Murray State (Murray, Kentucky), University of Wisconsin, Camp Randall Stadium, and at most University of Notre Dame sporting events. Ben's also provides a take home kit that you and your family can bake together.

Ben's is also proud to help the community by providing several great fundraising opportunities. For Franchising opportunities please call us at 574-970-2188.

Ben's is a leader in the soft pretzel market. We specialize in offering the best soft pretzels money can buy. Our pretzels are "nasty" preservative free and are a great value. Ben's offers Pepsi products and all fountain drinks have FREE refills. Ben's Soft Pretzels promises through our Perfect Pretzel Promise that if you are not 100% happy with your product bring back the uneaten portion and we will re-make it. We will do this until you are 100% happy!

Section iconCompany Overview

Headquarters
2840 Lillian Ave, Elkhart, Indiana 46514, US
Phone number
SIC Code
5461 - Retail Bakeries
NAICS Code
722 - Food Services and Drinking Places
Founded
2008
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    Ben's Soft Pretzels's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Ben's Soft Pretzels's revenue is estimated to be in the range of $25M$50M

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