Acquisition Orbit Berk Communications recently transitioned through a major ownership change with MWW Group acquiring Berk in 2025, signaling potential integration opportunities, cross-sell of services, and expanded agency capabilities to size up to Box to Box Films and other global clients.

Sports and Entertainment Focus The firm maintains a strong specialization in sports, entertainment, lifestyle, and cannabis sectors with a reputation for high-profile reputation management, presenting sales opportunities to athletic brands, leagues, event organizers, and consumer lifestyle companies seeking visibility and crisis support.

Award Presence Acknowledgments such as PRWeek finalist status and Top Women Awards recognition create credibility in competitive bids, enabling faster trust-building with prospective clients in similar categories who seek proven, award-winning partners.

Pro Bono Momentum Launch of a pro bono program in 2024 demonstrates social responsibility and client diversification potential, offering a talking point to engage non-profits, startups, and cause-driven brands seeking PR impact at a measured cost.

Agency Growth Signals Recent leadership additions and a clear emphasis on reputation management and high-profile clientele indicate a growth trajectory; target mid-market brands and emerging consumer brands in sports, food and beverage, travel, and cannabis looking for scalable PR partnerships.