Regional expansion Bermaz Auto Berhad operates as a distributor for Mazda and XPeng in Malaysia and Mazda in the Philippines, with multiple 3S centers across major townships. This presents an opportunity to upsell after-sales services, parts, and potential CX strategy collaborations as they grow their footprint in ASEAN markets.

New model momentum Recent launches and showings include the Mazda CX-60 3.3L MHEV and the all-new Mazda CX-5, positioning Bermaz as a hub for premium and hybrid-capable vehicles. Sales teams can target customers seeking modern drivetrains and SUV segments, and explore cross-sell of servicing packages for new platforms.

Financial uplift Q4 FY2026 results show a notable profit surge and revenue growth, signaling stronger demand and financial capacity for expanded dealer services, financing partnerships, and after-sales revenue streams. This can support tailored financing offers and extended warranty programs.

Strategic partnerships Past collaboration changes include the termination of the Kia distributorship and a focus on Mazda and XPeng brands. This indicates openness to new alliances in the local market, providing a doorway for complementary brands, fleet partnerships, and co-marketing opportunities.

Mobility and events Bermaz actively participates in large industry events such as KLIMS and Auto China, highlighting exposure to high-interest buyers and fleet clients. Sales teams should align event-based campaigns with CRM captures, test-drive initiatives, and targeted B2B outreach to dealerships and corporate buyers.