Expanding Electric Vehicle Presence Bermaz Auto has recently secured the distributorship for XPeng Motors, a prominent smart EV brand from China, indicating a strategic move toward electric mobility. This creates opportunities to provide EV-related spare parts, after-sales services, and charging solutions to meet the growing demand for electric vehicles in Malaysia.

New Model Launches The company's recent launches of updated Mazda models such as the CX-5 facelift, Mazda CX-3, and Mazda 3 facelift demonstrate active product innovation, suggesting ongoing demand for accessories, aftermarket parts, and servicing, which can be targeted to enhance customer retention and revenue streams.

Customer Engagement Opportunities Participation in high-profile events like Malaysia Autoshow 2025 provides a platform to attract prospective buyers and promote aftermarket services, creating avenues for sales through targeted marketing and vehicle demo offerings to engaged event audiences.

Market Growth Potential With a broad portfolio that includes well-known global brands like Mazda and Kia, as well as the new XPeng EVs, Bermaz Auto is positioned in a segment with rising consumer interest in both traditional and eco-friendly vehicles, opening opportunities for financing, insurance, and after-sales services targeted at different customer segments.

Regional Expansion Opportunities Bermaz Auto's role as the distributor for Mazda in Malaysia and the Philippines presents cross-border sales potential for spare parts, accessories, and maintenance services, especially as regional markets adopt more advanced vehicle technologies and seek reliable service networks.