Diversified Brand Portfolio Bermaz Auto's representation of internationally renowned brands such as Mazda, Kia, and XPeng offers a range of vehicle options, including traditional combustion engine models and emerging electric vehicles, providing multiple sales avenues to target diverse customer segments.

Recent EV Expansion The recent agreement to distribute XPeng electric vehicles indicates a strategic shift toward electric mobility, presenting opportunities to develop sales initiatives targeting environmentally conscious consumers and early adopters of EV technology.

Active Product Launches Consistent rollout of new models and facelift versions, such as the Mazda CX-3 and Mazda 3 facelift, demonstrate ongoing inventory updates, which can be leveraged for targeted marketing campaigns aimed at car enthusiasts and loyal brand customers.

Market Presence & Engagement With an extensive network of 3S centers across Malaysia and participation in major industry events like Malaysia Autoshow 2025, Bermaz Auto provides strategic touchpoints for upselling, cross-selling, and boosting brand engagement with local consumers.

Growth & Partnership Opportunities The company's recent partnership adjustments, including the termination of Kia distribution and the addition of XPeng EVs, suggest a flexible approach to market expansion and partnership development, opening doors for targeted sales collaborations and new revenue streams.