Diversified Brand Portfolio Bermaz Auto manages the distribution of renowned automotive brands including Mazda, XPeng, and previously Kia, indicating strong opportunities in catering to diverse customer preferences and expanding market reach through different vehicle segments.

Focus on Electric Vehicles With the recent appointment as distributor for XPeng Motors’ smart EVs in Malaysia, there is significant potential to develop sales channels targeting the growing electric vehicle market, appealing to environmentally conscious consumers.

Strategic Industry Presence Participation in major industry events like the Malaysia Autoshow 2025 and frequent product launches across models suggest an active engagement with customers and industry stakeholders, creating open avenues for targeted marketing and brand partnership opportunities.

Growing Product Lineup Frequent updates and launches of refreshed Mazda models, such as the Mazda CX-3 and Mazda 3 facelift, enhance customer interest and provide opportunities for premium sales and after-sales packages through dealerships.

Regional Expansion & Partnership Bermaz’s role as a distributor in both Malaysia and the Philippines, along with strategic partnerships and market reorganizations, presents possibilities for sales expansion, joint ventures, or service collaborations within Southeast Asia’s expanding automotive market.