SMB Growth Target small teams in software development and facilities data management sectors, highlighting scalable Building Data platforms like Performance Plus and Systems Plus to win mid-market contracts as they scale from 2-10 employees to larger teams.

Energy & Asset Position around building performance analytics and maintenance documentation to appeal to customers managing multiple properties or portfolios, leveraging the company’s expertise in data collection, analysis, and archiving to drive efficiency and compliance.

Tech Stack Fit Leverage familiarity with MySQL, Google Workspace, AngularJS, and web interfaces to propose integration opportunities with clients using these technologies, and offer onboarding packages that minimize customization friction.

Security & Compliance Emphasize security features like reCAPTCHA and data protection for building documentation and performance data, targeting facilities managers and compliance officers who require robust access controls and audit trails.

Growth Levers Highlight potential partnerships or expansion into related markets by aligning with larger distributors or managed services providers, leveraging comparable company revenue bands to illustrate scalable value and ROI.