Acquisition and ATC Softchoice's acquisition by World Wide Technology and access to the Advanced Technology Center creates a joint selling, testing, and deployment bridge for cloud, AI, and digital workplace initiatives across the US and Canada. This enables accelerated proof-of-concept cycles and scalable delivery for mid-market and commercial clients seeking modernized architectures. Target opportunities include secure cloud migrations, AI-enabled workloads, and data-centric modernization programs.

Strategic Partnerships Softchoice holds Cisco Canada Commercial Impact Partner of the Year and Microsoft Scale Solutions Partner of the Year honors, with Cisco's award in 2024 and a Microsoft award in 2024. This signals a proven track record and deep partner ecosystem to cross-sell integrated networking, security, collaboration, and cloud offerings. Sales plays can bundle Cisco security and collaboration with Softchoice's modernization services, expanding wallet share.

Cloud AI Modernization This company centers on secure cloud, AI, software, and digital workplace solutions to enable agility and growth. Opportunities exist to lead cloud migrations, modernize legacy apps, implement AI-powered processes, and deploy modern workplaces, leveraging a stack that includes Google Cloud, AvePoint, SentinelOne, and Microsoft Exchange.

US Canada Coverage Serving US commercial and SMB and the entire Canadian market places Softchoice as a convenient, cross-border partner with scale. Leverage this footprint to win multi-region contracts, consolidate vendors for cross-border digital transformation programs, and offer end-to-end services from planning to managed services under one roof.

Talent and Reputation Softchoice is recognized as a Great Place to Work in both Canada and the US and has a long-standing Best Workplace in Canada award, signaling strong delivery teams and customer satisfaction. This differentiated capability reduces delivery risk for complex projects and can be highlighted in proposals to accelerate deal cycles and improve retention post-implementation.