Technology Integration Best Western Great Smokies Inn utilizes diverse digital marketing and website management tools such as AdRoll, WordPress, and New Relic, indicating an openness to advanced digital engagement. This presents opportunities to offer tailored technology solutions, digital advertising, or customer engagement platforms to enhance their online presence.

Growth in Revenue Leadership Recent leadership promotions within Magnuson Hotels, including the appointment of a Chief Revenue Officer, suggest a strategic focus on revenue optimization and growth. Business development efforts could target their increasing emphasis on revenue management solutions and distribution channels.

Partnership and Expansion The company has established key partnerships with Hotelbeds and the Asian American Hotel Owners Association, demonstrating a proactive approach toward expanding their distribution network and market reach. This creates potential sales opportunities in reservation systems, distribution management, and loyalty program solutions.

Market Positioning and Competitiveness As part of the rapidly growing independent hotel brand segment with a relatively small revenue base, there is an opportunity to provide scalable solutions that support operational growth, brand differentiation, and guest engagement tailored for independent or franchise hotels.

Technology Stack and Optimization The company's use of various web and advertising technologies, such as LiteSpeed server and jQuery Validation Plugin, indicates a focus on website performance and user experience. This may open doors for providing performance optimization, analytics, or website security services to improve operational efficiency.