Beta Research Corporation

Market ResearchNew York, United States11-50 Employees

Beta Research is a family-owned, full service provider of custom research, that helps organizations make smarter strategic choices.  Since 1970, our experienced employees use a range of methodologies – quantitative and qualitative, traditional and cutting-edge – to obtain information our clients need when making key decisions. Beta Research is a certified woman-owned business with a demonstrated commitment to sustainability and social responsibility. 

Beta Research conducts consumer and business-to-business research, with special expertise in healthcare/pharmaceutical, media and consumer products. Studies typically include concept, branding, packaging, product, attitude and usage, advertising, tracking and panel development. 

Our Capabilities Include: 

» Study design and sampling 
» Database appending and management 
» Field work 
» Coding, data entry and verification 
» Tabulation and statistical analysis 
» Reports and presentations 

Beta Research conducts both quantitative and qualitative research studies, including: 

Quantitative 
» Mail 
» Telephone (Public Opinion Polling included) 
» Online 
» Mobile
» Onsite Interviews – mall, convention and event 
» In-Home Usage 
» Taste Tests (Long Island, NY kitchen facility) 

Qualitative 
» Traditional and Online Focus Groups (all aspects) 
» In-Depth Interviewing (IDIs) – telephone and in-person 
» Website Usability Testing 
» Social Media
» Mock Trials 
» Eye Tracking 
» Focus Group Facility (Long Island, NY)

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