Applied Marketing Science

Market ResearchMassachusetts, United States11-50 Employees

Applied Marketing Science (AMS) is a market research and consulting firm based in Burlington, Massachusetts, founded in 1989 by Professor John Hauser of MIT Sloan School of Management. The company operates in two main practice areas: insights for innovation and litigation support. In Insights for Innovation, AMS conducts research and training to help clients develop innovative products and distinctive customer experiences across various industries, using methods rooted in academic research and applied practice to produce actionable insights. In Litigation Support, AMS conducts consumer surveys and provides expert witness testimony related to trademark and trade dress, deceptive advertising, patent and antitrust issues, and other litigation matters, including rebuttal critiques and guidance on deposition and trial questioning. Recent developments include leadership appointments and recognition of their research methodology with industry awards, reflecting ongoing activity and expansion within the firm. AMS positions itself within the market research sector as a specialized firm that bridges scholarly methods with practical, real-world applications for both innovation and legal contexts.

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