Online Program Expansion Bethesda University's program mix in theology, business, education, and the arts positions it well to offer online and hybrid degrees for working adults. There is a clear opportunity to launch online versions of select graduate tracks and certificates to expand reach beyond the Anaheim region. Pursue partnerships with an LMS provider and online program management services to handle admissions, student support, and completion tracking.

Marketing and Enrollment With Google Analytics Enhanced eCommerce already in use and a Wix/WordPress footprint, Bethesda has a foundation for digital marketing but could improve lead capture and conversion. A CRM integration combined with marketing automation could optimize the inquiry to enrollment funnel and deliver targeted campaigns to prospective students.

Partnerships and Outreach As a private Christian university accredited by ABHE and TRACS, Bethesda is positioned to deepen partnerships within church networks, Christian high schools, and mission organizations. Opportunities include co branded programs, transfer pathways, targeted outreach events, and referral agreements to drive steady enrollments.

Fundraising Opportunities Revenue size suggests diversification through fundraising could be impactful. Implementing a donor management system, online giving, and alumni engagement programs could support scholarships, program expansion, and facility improvements while strengthening community ties.

Tech Modernization The current tech stack hints at opportunities to modernize and secure IT infrastructure. A tech modernization plan could include CMS consolidation, LMS/SIS integration, data privacy compliance, and cybersecurity enhancements—creating smoother student experiences and cleaner data for sales and marketing.