Potential Market Expansion Better Alternatives operates within the small business segment with a limited employee base, indicating opportunities to expand their IT and data solutions services to similar small-sized firms that require tailored and cost-efficient business solutions.

Technology Adoption The company's tech stack includes modern web and security technologies such as HTTP/3, HSTS, and React, suggesting they target internet-savvy clients and could benefit from marketing advanced cybersecurity and performance optimization solutions.

Training Service Upsell With the company's focus on training on Sage software, there is potential to upsell comprehensive training packages and ongoing support services to small and mid-sized businesses already invested in enterprise resource planning tools.

Financial Growth Focus Although revenue figures are modest, positioning solutions that enhance operational efficiency and data processing could help Better Alternatives increase revenue, appealing to growing small businesses looking for scalable IT services.

Competitive Positioning Compared to larger industry players, Better Alternatives can differentiate themselves by offering personalized, full-service business solutions for small enterprises, emphasizing agility and tailored support to attract niche clients seeking dedicated service providers.