Niche allergen-free Better Bites Bakery specializes in plant-based desserts free from the top 8 allergens, presenting an entry point to retailers and foodservice partners seeking inclusive product lines and differentiated dessert options.

Emerging growth With reported revenue between 10M-25M and a relatively small team, there is potential for scalable partnerships, co-manufacturing, or white-label opportunities to accelerate growth while leveraging established brand demand.

Direct-to-consumer readiness Existing tech stack including Squarespace and Shopify indicates strong DTC capabilities; sales development can extend to wholesale channels, retailers, and regional distributors to broaden market reach.

Payments enablement Multiple integrated payment options (Apple Pay, PayPal, Venmo) suggest smooth transaction experiences; leverage in negotiations with retailers prioritizing frictionless checkout and omnichannel strategies.

Market positioning Comparables show a mid-market size with diverse players in allergen-friendly/plant-based snacks; position Better Bites as a premium, inclusive dessert brand to attract retailers looking for differentiation in allergy-conscious consumer segments.