Unique Selling Point Better Bites Bakery stands out in the crowded food and beverage industry by offering delicious, plant-based desserts that cater to individuals with allergens. This unique selling point can be leveraged to target health-conscious consumers, families with dietary restrictions, and those seeking inclusive dessert options for events and festivities.

Tech-Forward Approach With a robust tech stack including features like cart functionality and payment options like Venmo, Better Bites Bakery demonstrates a commitment to providing a seamless online experience for customers. Sales representatives can highlight the convenience and modernity of the company's e-commerce platform to attract digitally savvy clientele.

Expansion Potential Despite the current number of employees, Better Bites Bakery's focus on allergen-free, plant-based desserts presents an opportunity for growth and expansion. By tapping into markets beyond Austin, the company can target regions with a high demand for specialty food products, potentially increasing sales and market reach.

Partnership Opportunities Given the increasing trend towards healthier eating and allergy-conscious choices, Better Bites Bakery could explore partnerships or collaborations with health food stores, wellness centers, or event planners. Collaborative efforts could enhance brand visibility and open doors to new sales channels, reaching a broader customer base.

Competitive Positioning By positioning itself alongside similar companies with varying revenue streams, Better Bites Bakery can strategically differentiate itself based on its allergen-free focus and commitment to plant-based desserts. Emphasizing the quality, taste, and inclusivity of its products can help the company carve out a competitive edge in the market.