Niche Product Range Better Made Snack Foods specializes in a diverse array of snack products, including flavored potato chips, popcorn, pretzels, pork rinds, and more, presenting multiple cross-selling opportunities within snack categories.

Mid-sized Market Presence With an employee base of 51-200 and revenue estimated between 10 to 50 million dollars, the company is a sizable regional player that may benefit from supply chain enhancements and expanded distribution partnerships.

Tech Adoption Utilizing platforms like OpenCart and Facebook indicates an active online presence and e-commerce capabilities, offering avenues for digital marketing collaborations and direct-to-consumer sales growth.

Market Competition Operating alongside industry giants like Frito-Lay and smaller competitors such as Deep River Snacks suggests a competitive landscape ripe for innovation and strategic marketing to carve out greater market share.

Growth Opportunities The company's recent financial range and product diversification position it well for potential expansion into new snack segments and regional markets, leveraging current brand recognition and distribution channels.