Product Diversity Better Made Snack Foods offers a wide range of snack products including flavored potato chips, popcorn, pretzels, pork rinds, and snacks like beef jerky and chocolate-covered items, providing multiple cross-selling opportunities across different snack categories.

Regional Presence Based in Detroit, Michigan, the company has a strong local footprint which can be leveraged to build regional partnerships with grocery chains, convenience stores, and specialty retailers looking to expand their snack offerings in the Midwest.

Growth Potential With revenue estimates between 25 million and 50 million dollars and a mid-sized workforce, Better Made Snack Foods is positioned for expansion, presenting opportunities for sales of manufacturing equipment, distribution services, and retail partnerships.

Tech Stack Leverage Utilizing platforms like OpenCart and Google Analytics indicates the company’s openness to digital channels, offering potential for targeted online marketing collaborations, e-commerce platform enhancements, or digital marketing services.

Competitive Landscape Competing with both regional and large-scale players such as Wise Foods and Frito-Lay, Better Made Snack Foods is a promising partner for ingredient suppliers, co-packers, and packaging companies seeking to collaborate with a regional brand with growth ambitions.