Technology Investment Frito-Lay actively invests in automation technology like Telerik Sitefinity and Adobe Audience Manager to enhance agility in manufacturing processes. This technological advancement can be leveraged to pitch solutions to improve operational efficiency for other food and beverage companies.

Strategic Partnerships Recent collaboration with BP presents an opportunity for co-branding initiatives, especially in the beverage sector. Utilizing this successful partnership as a case study can open doors for pitching joint promotions and activations to companies in the food and beverage industry.

Market Trend Alignment Frito-Lay's 'Game of Snacks' promotion showcases a deep understanding of consumer engagement trends. This insight can be used to pitch creative marketing campaigns that resonate with modern consumer preferences to potential clients in the snack food market.

New Product Development Innovative product launches like the flavor tailored for the 'Big Game' demonstrate Frito-Lay's ability to respond quickly to market demands. This success story provides an opportunity to highlight expertise in developing new products to clients seeking differentiation in the market.

Corporate Social Responsibility Despite recent issues with product recalls, Frito-Lay's commitment to consumer safety is emphasized. Leveraging this dedication to quality and safety can position the company as a trusted partner for businesses looking to enhance their own quality control and risk management processes in the food industry.