Partnership Opportunities Frito-Lay has recently partnered with St. Jude Children’s Research Hospital and BP, showcasing a willingness to collaborate and co-brand with other companies. This presents an opportunity for joint promotions and cross-selling initiatives to tap into a wider customer base.
Limited Edition Products The successful launch of limited-edition products like Cool Ranch Zero Gravity Flavored Tortilla Chips indicates a market for exclusive offerings. Sales development reps can leverage this by creating scarcity around special releases to drive sales and generate buzz.
Marketing Campaigns Frito-Lay has executed successful marketing campaigns like 'Game of Snacks' and 'Taste of Greatness'. Leveraging these past campaigns can provide a template for new promotional strategies or reactivating interest in existing products to drive sales growth.
Brand Activations Collaborations with companies like BP for dual-brand activations on dispensed beverage cups at convenience store locations present an opportunity for in-store promotions. Sales professionals can explore co-marketing opportunities to drive foot traffic and boost sales.
Consumer Engagement Consumer engagement initiatives, such as sponsoring major events like the FIFA World Cup, demonstrate a focus on connecting with customers. This engagement can be leveraged by sales teams to create personalized experiences and foster brand loyalty, ultimately driving sales.
24K
$1B
717
132K$1B
10K$1B
1.8K$100M$1BFrito-Lay uses 8 technology products and services including Telerik Sitefinity, Adobe Audience Manager, Ext JS, and more. Explore Frito-Lay's tech stack below.
| Frito-Lay Email Formats | Percentage |
| First.Last@fritolay.com | 98% |
| Last.First@fritolay.com | 1% |
| First_Last@fritolay.com | 1% |
Food and Beverage ServicesTexas, United States10001+ Employees
We believe every consumer should have access to their favorite snack, everywhere. We own the manufacturing process from seed to shelf and actively invest in technology to automate key steps of the process. This helps us be more agile in what we need to make, who we need to make it for, and how we can best deliver it to snack lovers from coast to coast.
Company Overview
Media & News
Funding & FinancialsFrito-Lay has raised a total of $338K of funding over 1 rounds. Their latest funding round was raised on Aug 26, 2013 in the amount of $338K.
Frito-Lay's revenue is in the range of $1B
Funding & FinancialsFrito-Lay has raised a total of $338K of funding over 1 rounds. Their latest funding round was raised on Aug 26, 2013 in the amount of $338K.
Frito-Lay's revenue is in the range of $1B
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