Strategic Partnerships Frito-Lay has recently partnered with notable companies such as St. Jude Children’s Research Hospital and BP, indicating a focus on collaboration that can lead to cross-promotional opportunities and new distribution channels.

Product Innovation The introduction of unique flavors like the 'Game of Snacks' promotion and flavors tailored for events like the 'Big Game' showcase Frito-Lay's commitment to product innovation, presenting opportunities for limited edition partnerships with retailers or sports events.

Customer Engagement By creating campaigns like 'Taste of Greatness' and exclusive promotions tied to charitable donations, Frito-Lay demonstrates a strong customer engagement strategy that can be leveraged for targeted promotions or loyalty programs.

Risk Management Recent incidents of product recalls due to salmonella contamination highlight the importance of product safety and quality control. Positioning Frito-Lay as a reliable and conscientious brand can be a selling point for health-conscious consumers.

Market Expansion With a well-established presence in the food and beverage industry and a wide range of tech tools to enhance operations, Frito-Lay is well-equipped to explore new markets, potentially through online platforms or personalized snack subscription services.