SMBFocused Target mid-sized businesses in need of proactive IT management, given Better Technology Systems operates with 11-50 employees and emphasizes day-to-day operations support and proactive changes to reduce customer costs.

ManagedServices Leverage their hands-on experience in operating and maintaining systems to propose managed services, remote monitoring, and ongoing optimization contracts as recurring revenue opportunities.

TechStackWell Cross-sell complementary tools and services aligned with their stack (Microsoft 365 optimization, web technologies, analytics, and Nginx deployments) to improve security, productivity, and performance for client networks.

GrowthPotential Explore partnerships or co-selling with large IT players by positioning Better Technology Systems as a specialist MSP that can scale for customers needing regional or niche expertise within networking products.

PricingTarget With reported revenue between 10M and 25M, present value-driven, outcome-based pricing and tiered service offerings to capture upsell opportunities in security hardening, backups, and ongoing optimization.