Healthcare Digitalization Better operates in software development for healthcare with a market-leading digital health platform, electronic prescribing and medication administration, and low-code tools. This presents opportunities to upsell broader digital transformation suites, integrate with health data systems, and expand low-code applications for additional care settings.

Vendor-Neutral Data The company advocates data for life and aims for vendor-neutral, easily accessible health data. Sales opportunities exist to offer data interoperability solutions, API connectivity, and data governance enhancements to health networks seeking seamless third-party integrations.

Global Healthcare Footprint With solutions deployed across more than 20 markets and Secure platform support for over 30 million patients, there is potential to cross-sell to existing international customers and expand deployments in new markets through partnerships, localization, and regional compliance capabilities.

Low-Code Expansion Weakly-to-moderate adoption of low-code tools indicates a chance to position extended low-code development support, accelerators, and managed services to help healthcare organizations rapidly build and scale custom applications.

Regional Presence BeLocated in Slovenia, the United Kingdom, and Germany, with a mid-size team, suggests targeted account-based outreach in Europe to land larger contracts, expand partner ecosystems, and align with regional health IT initiatives and funding programs.