Vendor-neutral data Better emphasizes data for life and vendor-neutral, easily accessible health data. This suggests a sales opportunity around interoperability, data integration, and health information exchange with healthcare providers and systems seeking vendor-agnostic solutions.

Global footprint With offices in Slovenia, the United Kingdom, and Germany and solutions deployed across more than 20 markets, there is potential to upsell cross-border digital health deployments, expand low-code tools adoption, and support international expansion for customers.

Platform scale The platform supports over 30 million patients and includes digital health platform, e-prescribing, and medication administration. Target opportunities include large health networks, hospitals, and clinics seeking scalable, compliant digital workflows and rapid application development.

Low-code advantage Better’s emphasis on low-code tools to rapidly build applications points to opportunities in custom workflow automation, rapid prototyping for new care models, and accelerated digitalisation projects within health systems.

Sustainability and partnerships The focus on data accessibility and vendor-neutral standards aligns with partnerships and sustainability initiatives in healthcare IT. Sales opportunities exist in collaborations with system integrators, EHR vendors, and regional health authorities pursuing open, interoperable solutions.