Insights

Market Position Credible operates in the competitive financial services marketplace, targeting consumers seeking transparent and straightforward options for loans and insurance. Its focus on unbiased and user-friendly comparison tools positions it well to attract customers dissatisfied with traditional, opaque providers, offering sales opportunities in expanding its customer base among online loan seekers.

Product Diversification With offerings spanning student loans, mortgages, personal loans, and insurance, Credible appeals to a broad segment of financial consumers. This diversification allows cross-selling opportunities and targeted marketing campaigns to upsell complementary financial products, maximizing revenue per customer.

Technology Stack Utilizing advanced web and analytics technologies including React, Microsoft Clarity, and WordPress, Credible demonstrates a strong digital footprint. There is potential to leverage this tech infrastructure further through personalized marketing, improved user engagement, and data-driven sales strategies to enhance conversion rates.

Funding & Growth With $60 million in funding and revenues between 50 to 100 million dollars, Credible is positioned for growth and expanding its market share. Sales teams can target this upward trajectory by emphasizing partnership opportunities and tailored product integrations to fuel mutual growth.

Competitive Landscape Credible faces competition from established firms like LendingTree, SoFi, and Upstart, which have larger employee bases and extensive market presence. There are opportunities for customized sales pitches focusing on Credible’s unique unbiased platform and customer-centric approach to differentiate from bigger, more traditional competitors.

Credible Tech Stack

Credible uses 8 technology products and services including Crazy Egg, WordPress, ISO/IEC 27001, and more. Explore Credible's tech stack below.

  • Crazy Egg
    Analytics
  • WordPress
    Content Management System
  • ISO/IEC 27001
    Governance, Risk And Compliance
  • Angular
    Javascript Frameworks
  • Hogan.js
    Javascript Frameworks
  • AngularJS
    Javascript Frameworks
  • Imperva
    Security
  • Bootstrap
    UI Frameworks

Media & News

Credible's Email Address Formats

Credible uses at least 1 format(s):
Credible Email FormatsExamplePercentage
FLast@credible.comJDoe@credible.com
89%
First.Last@credible.comJohn.Doe@credible.com
5%
FirstL@credible.comJohnD@credible.com
3%
First@credible.comJohn@credible.com
3%

Frequently Asked Questions

Where is Credible's headquarters located?

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Credible's main headquarters is located at 320 Blackwell St, Suite 200 Durham, North Carolina 27701, US. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is Credible's phone number?

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You can contact Credible's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Credible's stock symbol?

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Credible is a publicly traded company; the company's stock symbol is INCREDIBLE.NS.

What is Credible's official website and social media links?

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Credible's official website is credible.com and has social profiles on LinkedInCrunchbase.

What is Credible's NAICS code?

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Credible's NAICS code is 52 - Finance and Insurance.

How many employees does Credible have currently?

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As of October 2025, Credible has approximately 216 employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Operating Officer: J. A.Chief Revenue Officer: J. O.Chief Product Officer: C. B.. Explore Credible's employee directory with LeadIQ.

What industry does Credible belong to?

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Credible operates in the Financial Services industry.

What technology does Credible use?

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Credible's tech stack includes Crazy EggWordPressISO/IEC 27001AngularHogan.jsAngularJSImpervaBootstrap.

What is Credible's email format?

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Credible's email format typically follows the pattern of FLast@credible.com. Find more Credible email formats with LeadIQ.

How much funding has Credible raised to date?

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As of October 2025, Credible has raised $60M in funding. .

When was Credible founded?

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Credible was founded in 2012.
Credible

Credible

Financial ServicesUnited States201-500 Employees

We are a marketplace where users can compare personalized, prequalified rates and quotes from multiple lenders and carriers, for student loans, mortgages, personal loans and insurance.

We combine the intelligence, expertise, and confidence of a financial advisor with the approachability and honesty of a friend. In other words, we’re the friend you always wish you had in finance.

We are optimistic, challengers, trustworthy, clever, and smart. We are open and transparent. We strive to act as advisors by being friendly, objective, and open in our communication. We use language that is intelligent yet approachable. When appropriate, we’ll drop in a bit of wit to position ourselves as a fresh, reliable voice in the financial world.

We’re challenging the status quo by giving power to the consumer. We believe in a world where ‘ethical’, ‘lending’, and ‘insurance’ can coexist, so we set out to build innovative platforms that actually work for customers. Our mission is to help people find the best loan or insurance policy possible. 

We believe researching and buying loans or insurance shouldn’t be confusing or complex, so we’ve focused on simplicity. We’ve created the only unbiased loan and insurance buying process out there, which makes finding options straightforward and clear. 

Insurance-related services are provided through Young Alfred Inc. (CA: Young Alfred Insurance Agency, Lic. # 0M90597). All loan and mortgage-related services are provided through Credible Operations, Inc., NMLS # 1681276. www.nmlsconsumeraccess.org. Not available in all states.

Section iconCompany Overview

Headquarters
320 Blackwell St, Suite 200 Durham, North Carolina 27701, US
Phone number
Stock Symbol
INCREDIBLE.NS
NAICS Code
52 - Finance and Insurance
Founded
2012
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $60M

    Credible has raised a total of $60M of funding over 2 rounds. .

  • $100M$250M

    Credible's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $60M

    Credible has raised a total of $60M of funding over 2 rounds. .

  • $100M$250M

    Credible's revenue is estimated to be in the range of $100M$250M

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