Innovative Product Expansion BetterYou Ltd recently launched a magnesium water range, demonstrating their focus on developing innovative and functional health beverages. This opens opportunities to collaborate with health outlets and partners in the functional drinks sector seeking natural and wellness-oriented products.

Health & Wellness Partnerships The company has established strategic collaborations with organizations such as Gen M Ltd and Rowan University, highlighting a tendency to partner with health-focused institutions. This suggests potential for joint ventures or educational campaigns targeting health-conscious consumers.

Environmental & Social Initiatives BetterYou’s commitment to environmental causes through initiatives like their Plastic Petition indicates an engaged brand with a sustainability focus. There is an opportunity to align product offerings with eco-conscious consumers and organizations prioritizing sustainability.

Award-Winning Credibility The company received the Queen’s Award for Enterprise and other recognitions, reinforcing its reputation and credibility in the natural health market. This positions BetterYou as a trusted partner for retail and corporate wellness collaborations seeking reputable brands.

Growing Market Presence Having secured distribution through major health stores such as Holland & Barrett and Lloydspharmacy, along with a direct-to-consumer website, BetterYou is expanding its market reach. This creates potential sales opportunities with retail chains and online health platforms aiming to diversify their supplement offerings.