Betty Designs Employee Directory

Retail Apparel and FashionCalifornia, United States2-10 Employees

Betty Designs operates in the retail apparel and fashion space, focusing on women’s endurance wear. Founded in 2010 to fill a gap for female endurance athletes, it offers performance and lifestyle apparel for cycling, running, stand-up paddleboarding, and surfing. The brand is known for bold prints and vibrant colors intended to balance athletic function with personal style and it has collaborated with athletes and brands to extend its reach.

Based in Cardiff by the Sea, California, Betty Designs serves female athletes who seek gear that supports performance while reflecting individuality. While rooted in triathlon, its line now includes products for cycling, running, SUP, and surf. A notable recent development is a January 2022 partnership with Delfina Athletics to expand custom offerings for triathlon teams and organizations across the U.S. and beyond.

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