Expansion into new markets Bevi's recent partnerships, like the one with V12 Yoga, showcase a willingness to collaborate with various industries. Leveraging this approach can open up avenues for selling smart water dispensers in wellness and fitness centers, providing a unique hydration solution for health-conscious customers.
Product innovation driving sales The launch of the Black Countertop Smart Water Cooler and Standup 2.0 demonstrate Bevi's commitment to product innovation. Highlighting these customizable and eco-friendly features can attract buyers seeking cutting-edge hydration solutions, particularly in trendy office spaces and modern commercial settings.
Leadership change as a selling point The appointment of Cathy Lewenberg as the new CEO represents a fresh leadership perspective for Bevi. Sales teams can capitalize on this news by emphasizing Cathy's vision and strategy to potential clients, positioning the company as forward-thinking and poised for growth under new leadership.
Competitive positioning amidst key players With revenue in the $10M - $50M range and notable funding, Bevi stands out among similar companies like FloWater and Thistle. Sales professionals can leverage this financial stability and comparative size to showcase Bevi's reliability and capacity to cater to medium to large-scale clients, giving a competitive edge in the market.
Employee engagement for brand advocacy Despite a past reduction in headcount, Bevi's recent expansion plans to hire 100 employees signal growth opportunities. Engaging with the expanded workforce can create brand advocates among employees, empowering them to promote Bevi's products within their circles and networks, potentially leading to B2B sales through employee referrals and testimonials.
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