Niche Market Focus Beyond the Rainbow specializes in Wizard of Oz collectibles and related craft materials, presenting a unique niche that appeals to dedicated fans, collectors, and hobbyists. Sales efforts could target regions with strong fandom communities or craft enthusiasts interested in themed supplies and memorabilia.

Growing Small Business With a compact team of 2-10 employees and revenue under $10 million, the company is positioned as a small-to-mid-sized player seeking expansion opportunities. Business development strategies could focus on scalable product offerings or partnerships that enhance their online presence and product range.

E-commerce and Tech Stack The company utilizes robust cloud services and marketing tools such as Google Cloud and Pinterest, indicating a digital-first approach. Leveraging e-commerce solutions and targeted digital marketing could drive both customer acquisition and increased sales of collectibles and craft supplies.

Product Diversification Beyond collectibles, the company offers various stationery, books, and gift items, which can be cross-sold or bundled with existing products. Expanding product lines into related markets such as themed home decor or exclusive autographed items presents additional revenue streams.

Market Opportunities Given the similarity to companies with larger revenues, there is potential for growth through strategic marketing and distribution channels that target collectible enthusiasts and craft communities. Exploring collaborations with major hobby stores or online marketplaces could further expand their reach and sales.