Insights

Niche Market Focus Beyond the Rainbow specializes in Wizard of Oz collectibles and related craft materials, presenting a unique niche that appeals to dedicated fans, collectors, and hobbyists. Sales efforts could target regions with strong fandom communities or craft enthusiasts interested in themed supplies and memorabilia.

Growing Small Business With a compact team of 2-10 employees and revenue under $10 million, the company is positioned as a small-to-mid-sized player seeking expansion opportunities. Business development strategies could focus on scalable product offerings or partnerships that enhance their online presence and product range.

E-commerce and Tech Stack The company utilizes robust cloud services and marketing tools such as Google Cloud and Pinterest, indicating a digital-first approach. Leveraging e-commerce solutions and targeted digital marketing could drive both customer acquisition and increased sales of collectibles and craft supplies.

Product Diversification Beyond collectibles, the company offers various stationery, books, and gift items, which can be cross-sold or bundled with existing products. Expanding product lines into related markets such as themed home decor or exclusive autographed items presents additional revenue streams.

Market Opportunities Given the similarity to companies with larger revenues, there is potential for growth through strategic marketing and distribution channels that target collectible enthusiasts and craft communities. Exploring collaborations with major hobby stores or online marketplaces could further expand their reach and sales.

Beyond the Rainbow Tech Stack

Beyond the Rainbow uses 7 technology products and services including Google Cloud CDN, Google Cloud, Pinterest, and more. Explore Beyond the Rainbow's tech stack below.

  • Google Cloud CDN
    Content Delivery Network
  • Google Cloud
    Infrastructure As A Service
  • Pinterest
    Visual And User Generated Content Marketing
  • Nginx
    Web Servers
  • Apache
    Web Servers
  • OpenResty
    Web Servers
  • AddThis
    Widgets

Media & News

Beyond the Rainbow's Email Address Formats

Beyond the Rainbow uses at least 1 format(s):
Beyond the Rainbow Email FormatsExamplePercentage
First@beyondtherainbow2oz.comJohn@beyondtherainbow2oz.com
43%
FirstL@beyondtherainbow2oz.comJohnD@beyondtherainbow2oz.com
7%
First@beyondtherainbow2oz.comJohn@beyondtherainbow2oz.com
43%
FirstL@beyondtherainbow2oz.comJohnD@beyondtherainbow2oz.com
7%

Frequently Asked Questions

Where is Beyond the Rainbow's headquarters located?

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Beyond the Rainbow's main headquarters is located at 956 Briar Green Court, Kirkwood, MO 63122, US. The company has employees across 2 continents, including North AmericaOceania.

What is Beyond the Rainbow's phone number?

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You can contact Beyond the Rainbow's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Beyond the Rainbow's official website and social media links?

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Beyond the Rainbow's official website is beyondtherainbow2oz.com and has social profiles on LinkedIn.

How much revenue does Beyond the Rainbow generate?

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As of October 2025, Beyond the Rainbow's annual revenue is estimated to be $3M.

What is Beyond the Rainbow's SIC code NAICS code?

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Beyond the Rainbow's SIC code is 7929 - Bands, Orchestras, Actors, and Other Entertainers and Entertainment Groups NAICS code is 44-45 - Retail Trade.

How many employees does Beyond the Rainbow have currently?

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As of October 2025, Beyond the Rainbow has approximately 7 employees across 2 continents, including North AmericaOceania. Key team members include Owner/President: E. W.General Manager: I. L.Support Coordinator: N. A.. Explore Beyond the Rainbow's employee directory with LeadIQ.

What industry does Beyond the Rainbow belong to?

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Beyond the Rainbow operates in the Retail industry.

What technology does Beyond the Rainbow use?

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Beyond the Rainbow's tech stack includes Google Cloud CDNGoogle CloudPinterestNginxApacheOpenRestyAddThis.

What is Beyond the Rainbow's email format?

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Beyond the Rainbow's email format typically follows the pattern of First@beyondtherainbow2oz.com. Find more Beyond the Rainbow email formats with LeadIQ.

When was Beyond the Rainbow founded?

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Beyond the Rainbow was founded in 1985.

Beyond the Rainbow

RetailUnited States2-10 Employees

Wizard of Oz Collectibles
Such as scrap-booking materials, books, soap, and various gifts and collectibles.
Papers, stickers, borders, cut outs, paper dolls, coasters, mugs, pins, genuine autographs.
Cookbooks, notebooks, stationery, puzzles, door hangers, car magnets.

Section iconCompany Overview

Headquarters
956 Briar Green Court, Kirkwood, MO 63122, US
Phone number
SIC Code
7929 - Bands, Orchestras, Actors, and Other Entertainers and Entertainment Groups
NAICS Code
44-45 - Retail Trade
Founded
1985
Employees
2-10

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Beyond the Rainbow's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Beyond the Rainbow's revenue is estimated to be in the range of $1M$10M

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