Strategic partnership Recent collaboration with Bedsider signals openness to co-branding and joint education initiatives in sexual wellness, presenting a door for sales reps to propose bundled products, co-marketing campaigns, or cross-sell opportunities with related health resources.

Expansion potential Opened a new location in Williamsburg, Brooklyn, in 2023, indicating ongoing expansion activity and a willingness to grow physical retail presence, which creates opportunities to target new markets with localized promotions and store-front partnerships.

Ownership and credibility As a women-owned retailer with a long-standing brand and integrity-focused mission, there is strong trust and loyalty in the customer base, making it favorable for premium product introductions, exclusive lines, and higher-margin accessories.

Digital marketing Active use of Google Ads, Microsoft Advertising, and AWS suggests a data-driven online strategy; sales teams can leverage performance-led campaigns, retargeting, and affiliate-style partnerships to boost e-commerce traction.

Market positioning In the competitive adult wellness space with peers of varying sizes, there is an opportunity to position as a family of brands or exclusive partnerships to differentiate through curated kits, co-branded bundles, and limited-edition product drops aligned with consumer trends.