Expansion Opportunity BHS Insurance operates across five locations in West Michigan and has recently expanded through acquisitions, presenting cross-sell opportunities to new clients with comprehensive risk management and employee benefits needs.

Midwest Leader As one of the largest independently owned agencies in the Midwest with national reach, there is potential to position BHS as a preferred partner for regional and national carriers seeking localized service for large commercial accounts.

Diamond Achiever Recognized with industry awards and strong carrier relationships (e.g., Michigan’s 2022 Diamond Achiever), highlighting credibility to secure premium plans, risk management services, and specialized coverages for mid-market clients.

Tech-Enabled Existing tech stack and digital presence (LinkedIn tag, D3.js, Dojo, PHP, Cloudflare) can be leveraged to offer data-driven underwriting, proactive risk insights, and modern digital client experiences to attract tech-savvy businesses.

Talent & Partners Experience with key hires in risk management and consultant roles indicates capability to provide advisory services; target mid-market clients seeking outsourced risk management, benefits consulting, and tailored coverage optimization.