Direct Booking Growth Capitalize on the existing Cloudbeds PMS and Duda website setup to optimize the direct booking funnel, implement rate customization, and promote exclusive offers to reduce reliance on third party channels.

Local Market Focus As a small Buckhannon property, develop regional marketing partnerships and localized packages with area attractions to improve occupancy and create a unique value proposition against larger chains.

Accessibility Advantage Utilize existing AudioEye integration to position as an accessible, user friendly option; offer expanded accessibility services and audits to enhance guest experience and SEO, opening new sales channels with compliance conscious customers.

Tech Stack Optimization The tech stack indicates potential for secure scalable operations; propose security hardening, data analytics, and performance tuning for the MySQL database and site to improve reliability and conversion rates.

Lean Ops Growth With a 2 to 10 person team, there is strong opportunity to sell managed marketing, website maintenance, review management, and revenue support services that minimize internal workload and enable faster growth.