Growth through partnerships Opportunity to partner with Bicycle Network on expanded advocacy campaigns and infrastructure funding initiatives, leveraging their existing programs like Ride2School and Parkiteer to secure joint sponsorships and grant-backed projects.

Community engagement Target expansion of event sponsorships and vendor activations around their major campaigns and rides (Around the Bay, RACV Great Victorian Bike Ride, Peaks Challenge, Ride the Night), offering experiential marketing, merchandise, and rider engagement solutions.

Technology synergy Leverage their tech stack (Power BI, AWS, Google Cloud, WordPress) to propose integrated data dashboards, rider analytics, and digital engagement platforms for program measurement, fundraising, and stakeholder reporting.

Employee well-being Position value propositions around sustainable transportation, mobility perks, and end-of-trip facilities to support employer branding, staff retention, and internal wellness programs aligned with their flexible work culture.

Scale through funding Identify potential grant programs and government funding opportunities aligned with active transport infrastructure and school/workplace cycling initiatives to grow Ride2School, Ride2Work, and the Peaks Ride2School fundraiser, supported by RACV partnership momentum.