Engaged Audience The Big 12 Conference reaches a large and engaged audience through its prominent athletic events, such as the Phillips 66 Big 12 Women's Basketball Championship, providing opportunities to promote products and services to a dedicated sports fan base.

Digital Presence With a tech stack that includes platforms like TikTok and modern website frameworks such as Bootstrap and ZURB Foundation, the conference demonstrates a strong emphasis on digital engagement and expanding its online footprint.

Revenue Growth Generating between $100 million and $250 million in revenue, the Big 12 Conference presents significant sales potential in sports-related sponsorships, media rights, and merchandising opportunities.

Market Expansion Recent event attendance and media coverage indicate the conference's active growth and regional influence, making it a strategic partner for companies seeking visibility within the sports and entertainment sectors.

Operational Scope With a lean team of 51-200 employees, the Big 12 is focused on high-impact events and partnerships, offering tailored opportunities for collaboration with organizations looking to connect with sports audiences efficiently.