Strong Market Position The Big 12 Conference is a leading entity in the spectator sports industry with substantial revenue between 100 million to 250 million dollars, indicating a robust market presence and potential budget for technology, marketing, and sponsorship partnerships.

Digital Engagement With an active online presence utilizing platforms like TikTok and various web technologies, Big 12 demonstrates commitment to engaging a tech-savvy audience, offering opportunities for digital advertising, content sponsorships, and interactive media solutions.

Event Participation Recent involvement in major events such as the 2025 Phillips 66 Big 12 Women's Basketball Championship highlights opportunities for vendors and partners to connect through event sponsorships, ticketing solutions, and experiential marketing initiatives.

Growth & Talent The hiring of athletes like Nichols suggests a focus on elevating competitive standards and enhancing audience interest, providing prospects for sports apparel, training technology, and athlete-focused sponsorships.

Industry Opportunities Operating within a network of similar athletic conferences with comparable revenue profiles, Big 12 offers avenues for strategic alliances, collaborative marketing, and joint ventures to capitalize on the expanding spectator sports market.