Facility Expansion The Big 12 has expanded facilities in Irving and launched a new Replay Operations Center, signaling ongoing investments in venue and broadcast operations. This creates opportunities to provide arena tech, broadcast workflow solutions, and fan experience enhancements such as digital signage, data visualization, and event management integrations.

Betting & Compliance A commitment to integrity through wagering monitoring partnerships and collaborations indicates a strong market for risk analytics, compliance platforms, and betting-related data services that prevent improper activity and support regulatory reporting.

Fan Engagement Tech The introduction of the glass-topped LED basketball court demonstrates an appetite for cutting edge fan engagement tech and branded experiences, offering opportunities to sell advanced court graphics, augmented reality displays, and integrated sponsorship activations.

Revenue & Partnerships A high revenue profile within a major collegiate conference creates demand for sponsorship management, ticketing optimization, and digital marketing analytics to maximize media rights and sponsorship value.

Strategic Leadership Led by a high profile commissioner, the conference is pursuing growth through partnerships with NFL and other technology initiatives, presenting opportunities to explore strategic partnerships, co-branded programs, data sharing, and enterprise software alignments.