Regional Sports Engagement With a presence across five states including Ohio, Michigan, Illinois, Indiana, and New York, the Mid-American Conference offers opportunities to connect with a diverse and sizable student-athlete and sports fan demographic, ideal for targeted marketing and sponsorship collaborations.

Digital Transformation Focus The conference's use of advanced tech stack elements such as Amazon Web Services, New Relic, and AppNexus indicates a commitment to digital engagement and data-driven operations, opening avenues for technology partners and digital service providers.

Recent Strategic Partnerships Partnerships with Apple for video replay technology and affiliate agreements for women’s lacrosse and field hockey demonstrate the conference’s interest in innovative sports technology solutions, presenting sales prospects for emerging sports tech firms.

Academic & Student Achievement Highlighting academic excellence through awards like the Football Academic All-MAC Team emphasizes the conference’s focus on student-athlete success, offering opportunities for educational technology and training companies to support athletic and academic programs.

Growth and Sponsorship Potential Revenue within the $1M to $10M range combined with ongoing expansions and event participation indicates a flexible budget and eagerness to forge partnerships that enhance event experiences, technology, and brand visibility in collegiate sports.