Strategic Partnership Opportunities The Mid-American Conference recently partnered with Apple to provide iPads for video replay, indicating openness to technology collaborations. This suggests potential for expanding tech-focused partnerships, sponsorships, or digital engagement solutions to enhance their operational and fan engagement capabilities.

Expanding Affiliate Sports The conference has added new affiliate memberships in women's lacrosse and field hockey, demonstrating a growth strategy through diversified sports offerings. Business development can target similar institutions or sports to support their expansion efforts and enhance the conference's competitive portfolio.

Targeted Digital Engagement With a modern tech stack including AppNexus, New Relic, and social media integrations, the conference is leveraging digital platforms for audience engagement. This creates opportunities for innovative advertising, content monetization, or data analytics services aimed at increasing fan interaction and monetization.

Event and Sponsorship Expansion Participation in high-profile events like Super Bowl LIX indicates the conference’s premium visibility and branding potential. This provides an avenue for sponsorship sales, branded content, and exclusive partnership opportunities to capitalize on their exposure at national events.

Financial Growth Focus Although the conference’s revenue is modest, there is a clear scope for revenue enhancement through digital sponsorships, licensing, and innovative fan engagement products. Marketing solutions tailored for regional and national advertisers can support this growth trajectory.