Monetization Expansion Opportunity to expand digital monetization by aligning advertising and sponsorship with Conference USA current tech stack (Google AdSense, Facebook, AWS, S3). Propose programmatic ad growth, sponsor focused data packages, and audience segmentation to boost ad yield across league sites and partner schools, complemented by brand safety and measurement services.
Cloud and Data Leverage the league AWS and cloud footprint to offer data analytics, reporting dashboards, and scalable storage for league operations, membership data, and event analytics. Potential products include data warehousing, streaming insights for broadcasts, and CRM integrations that streamline partner outreach and ticketing analytics.
Fan Engagement Tech Enhance fan engagement with modern web and mobile experiences built on current tech stack including RequireJS and Modernizr. Propose native like mobile apps, push notifications, gamified loyalty programs, and personalized content that drive attendance, merchandise sales, and sponsor visibility; offer integration with social platforms to expand reach.
Event and Sponsorship Support event and sponsorship growth with sponsorship management, digital program guides, branded event experiences, and robust reporting for sponsors. Opportunities include Bowl Confidence Index monetization, awards coverage packages, and cross venue sponsorships that can be bundled with university partnerships and ticketing workflows.
Security and Compliance Strengthen security and compliance across league sites and partner universities. With Imperva presence, offer WAF, DDoS protection, vulnerability management, and privacy data governance services to protect branding, data sharing, and audience data across the league network.