Market Differentiation Big Blanket Co's focus on size and comfort positions it uniquely in the retail market, offering products that appeal to consumers seeking oversized, cozy blankets, which could be leveraged to attract premium or niche customer segments.

Product Innovation The company's recent efforts to develop an updated version of its best-selling blanket, based on extensive customer reviews, indicate a strong emphasis on product enhancement, presenting opportunities to upsell or cross-sell new and improved products.

Strategic Partnerships Collaborations like the recent partnership with Tipsy Elves for holiday-themed blankets demonstrate a willingness to engage in creative co-branding, opening avenues for targeted cross-promotions and seasonal marketing campaigns.

Digital Engagement Utilizing a modern tech stack including Snowplow, Google Fonts API, and Node.js suggests the company values online engagement and data-driven marketing, which can be expanded to improve lead generation and online sales channels.

Growth Potential With an estimated revenue between 10 to 25 million dollars and a customer base driven by customer reviews, there is significant opportunity to expand product lines, increase market penetration, and explore wholesale or retail partnerships to accelerate growth.