Expansion Opportunities Big Boy is actively expanding into new markets and revamping locations, including closures and openings in Michigan and Ohio. This presents a sales opportunity to propose modernizing tech stacks, opening promotions with new store launches, and providing multi-location digital marketing and loyalty solutions.

Operational Modernization The company uses a mix of enterprise tools (Microsoft Dynamics, 365, WordPress, Wix, Sentry) and payroll/payroll-related platforms (Paycom). There is potential to upsell integrated, streamlined restaurant operations software, POS enhancements, and centralized analytics to improve efficiency across multiple sites.

Family Brand Growth With leadership transitions and family-owned store operations (e.g., Mason location changing hands), there is an opportunity to target ownership transitions with succession-friendly technology and consulting services, including scalable marketing, franchise-style support, and branded guest experiences.

Community & Partnerships Existing partnerships with local teams and brands (Olga’s Kitchen host kitchen, Motor City Rockers promotions) indicate openness to co-branded campaigns and loyalty integrations. This opens doors for sponsorships, promotions, and cross-brand digital experiences that boost foot traffic.

Revenue Growth Readiness Estimated annual revenue and a mid-sized employee base position Big Boy as a candidate for expansion-focused solutions such as loyalty programs, online ordering, mobile payments, and data-driven menu optimization to drive repeat visits and higher average ticket across new and existing locations.