Acquisition Opportunity Big Drop Inc was acquired by Appworks Technologies in 2017 as an acquihire to bring in its talented team. This indicates a potential for cross-sell of services to Appworks’ broader client base or for partnerships that leverage the combined capabilities of the acquired team and Appworks' ecosystem.

Mid Market Focus With 51-200 employees and a revenue range of 50M to 100M, Big Drop operates in the mid-market segment. This suggests sales opportunities around scalable digital design, web development, and marketing automation solutions tailored for growing mid-market companies seeking strategic digital transformation.

Full‑Stack Capabilities Their tech stack spans analytics, optimization, marketing automation, and web technologies (Mixpanel, Google Analytics, Salesforce Marketing Cloud Account Engagement, Cloudflare, etc.). This presents upsell opportunities for advanced analytics, growth marketing, personalization, and performance optimization services.

Global Footprint With offices in LA, NYC, Miami, and Europe and a multicultural team, Big Drop has geographic reach and diverse talent. This opens doors for multinational campaigns, localized digital experiences, and offshore/onshore outsourcing models to fit client needs.

Brand and Market Position Positioned as a boutique, high-impact digital agency claiming unique value among a crowded market of 50,000+ U.S. agencies, there is an opportunity to position strategic partnerships, joint marketing, or white-label arrangements to extend reach into startups, SMBs, and Fortune 500-style engagements.