Strong Market Presence Big Fitness operates as one of the largest single-store fitness equipment dealers in the U.S., with a high volume of over 2000 orders monthly, indicating substantial customer reach and demand for both new and reconditioned fitness equipment.

Diverse Product Offering With 16 years of experience selling and refurbishing used commercial fitness equipment alongside new products, there is an opportunity to target customers seeking both affordable options and premium new equipment, broadening potential sales segments.

Established Business Since 1991 A long-standing presence in the market suggests reliability and customer trust, which can be leveraged in sales pitches to attract clients looking for reputable vendors experienced in servicing nationwide needs.

Growth Potential Operating in the wellness and fitness industry with competitors like Planet Fitness and Gold's Gym, there is an opportunity for premium equipment sales, facility upgrades, or commercial outfitting to capitalize on the expanding fitness market.

Online and Catalog Reach With a robust website and catalog business, Big Fitness provides multiple channels for targeted marketing and direct sales, enabling tailored campaigns to different customer segments such as gyms, corporate wellness programs, and individual buyers.