Author-led Differentiation Leverage Dr. Ron Larson’s established math curriculum brand to win district adoptions and higher education partnerships. Propose co-branded digital resources, teacher professional development, and licensing of acclaimed content to strengthen the value proposition against competitors.

Platform & Integration With existing CRM and cloud capabilities, there is an opportunity to offer LMS integrations, digital assessments, and data analytics to track student outcomes. Propose API-enabled content distribution to schools and alignment with popular LMS and assessment tools to accelerate procurement.

Higher Ed Growth The K-Higher Ed focus opens a path to sell to colleges, universities, and continuing education programs seeking rigorous math curricula and instructor resources. Propose licensing advanced math courses, supplemental materials, and instructor professional development content.

Data-Driven Selling Sales infrastructure signals readiness for targeted account-based approaches. Recommend building an ICP around math coordinators and procurement leads, leveraging LinkedIn and tools like Priority Hints to optimize outreach and align marketing with content updates and renewals.

Mid-Market Partnerships Position Big Ideas Learning as a premium partner between boutique publishers and large incumbents by pursuing strategic collaborations to co-develop or distribute digital bundles. Target districts and schools that prioritize high-quality math instruction and reliable content supply.