Affordable Premium Products The Big Screen Store specializes in offering top-rated Samsung TVs and Bose home theater audio equipment, highlighting opportunities to cross-sell related accessories and premium entertainment solutions to existing customers seeking quality home audio-visual experiences.

Localized Service Focus Located in Roanoke, Virginia, the company can target regional marketing campaigns and personalized services, building loyalty among local consumers who prioritize expert installation and local support for their electronics purchases.

E-commerce Integration Utilizing platforms like BigCommerce and various digital payment methods, there is potential to enhance online sales channels, introduce targeted promotions, and expand reach through digital marketing efforts to attract more customers nationally.

Growth in Revenue Range With annual revenues between 1 million and 10 million dollars, there’s an opportunity to upsell more advanced or integrated home entertainment systems to existing customers, increasing average order value and customer lifetime value.

Competitive Market Position Competing with large retailers like Best Buy and Amazon, The Big Screen Store can focus on niche marketing, personalized customer service, and competitive pricing to capture a segment of consumers looking for specialized expertise and tailored solutions in home entertainment.