Tech-forward PR Big Smile Co. operates at the intersection of technology, entertainment, and philanthropy, creating opportunities to position clients as innovative leaders within tech, media, and consumer brands. Sales teams can target technology-driven campaigns and product launches that require immersive storytelling and multi-sensory PR.

Growth and scale With a revenue range of $25M-$50M and a mid-size employee base, there is room for expanded retainer services, ongoing campaign management, and upsell options across integrated communications, digital, and influencer elements as client needs evolve.

Multi-sensory campaigns Specialization in multi-sensory PR suggests strong capabilities for experiential activations and immersive content. Cross-sell opportunities exist for clients seeking new product launch experiences, launch events, and experiential media placements.

Tech stack leverage Reliance on CMS and web tech (WordPress with WPBakery, Bootstrap, Nginx) and analytics/tools (RSS, Google Fonts API) indicates potential for offering client-side tech partnerships, landing page optimization, and performance marketing support to boost campaign impact.

Customer base signals Operating in Los Angeles with a focus on future-forward products and loyal communities, the firm could target media and lifestyle brands in entertainment, tech hardware, and consumer electronics sectors, aligning with similar companies’ client profiles to propose competitive AOR (agency of record) opportunities.