Insights

Expanding Market Reach Bihr's recent acquisition of Paaschburg & Wunderlich GmbH showcases a strategic move to expand its portfolio, providing an opportunity to cross-sell products and reach a wider customer base.

Tech-Enabled Distribution With a robust tech stack including cloud services, SAP Business One, and AI-powered tools like Cloudflare Bot Management, Bihr is well-equipped to optimize distribution channels and enhance sales efficiency.

Industry Leader Status As the leading European distributor of rider gear and spare parts, Bihr's strong market position and extensive network of 15,150 dealers present valuable partnership opportunities for manufacturers and suppliers seeking to leverage a reputable distribution channel.

Strategic Acquisition Impact Arrowhead Engineered Products Inc.'s acquisition of Bihr signifies potential synergies in the U.S. powersports aftermarket industry, creating avenues for collaboration and introducing Bihr's European product offerings to a new market segment.

Key Personnel Expertise The appointment of Oliver Moosmayer as Chief Product Officer highlights Bihr's focus on product development, indicating a proactive approach to innovation that can translate into new sales opportunities through enhanced product offerings and brand recognition.

Bihr - Powering Your Passion Tech Stack

Bihr - Powering Your Passion uses 8 technology products and services including Ansible, Cloudflare, SAP Business One, and more. Explore Bihr - Powering Your Passion's tech stack below.

Ansible

Configuration Management

Cloudflare

Content Management System

SAP Business One

Enterprise Resource Planning

X-Content-Type-Options

Miscellaneous

Microsoft

Miscellaneous

X-XSS-Protection

Security

Cloudflare Bot Management

Security

Widgets

Bihr - Powering Your Passion Email Formats	Example	Percentage
First.Last@bihr.eu	John.Doe@bihr.eu	100%
First.Last@mybihr.com	John.Doe@mybihr.com	100%

Bihr - Powering Your Passion Email Formats

Example

Percentage

First.Last@bihr.eu

John.Doe@bihr.eu

100%

First.Last@mybihr.com

John.Doe@mybihr.com

100%

Frequently Asked Questions

Where is Bihr - Powering Your Passion's headquarters located?

Bihr - Powering Your Passion's main headquarters is located at Sint-Truidensesteenweg 252 Tienen, Flemish Region 3300 BE. The company has employees across 2 continents, including EuropeAsia.

What is Bihr - Powering Your Passion's phone number?

You can contact Bihr - Powering Your Passion's main corporate office by phone at

+33-3-89-70-3****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Bihr - Powering Your Passion's official website and social media links?

Bihr - Powering Your Passion's official website is mybihr.com and has social profiles on LinkedIn.

How much revenue does Bihr - Powering Your Passion generate?

As of December 2024, Bihr - Powering Your Passion's annual revenue reached $750M.

What is Bihr - Powering Your Passion's NAICS code?

Bihr - Powering Your Passion's NAICS code is 42 - Wholesale Trade.

How many employees does Bihr - Powering Your Passion have currently?

As of December 2024, Bihr - Powering Your Passion has approximately 501 employees across 2 continents, including EuropeAsia. Key team members include Chief Marketing Officer: T. C.Vice President Strategic Sourcing: J. S.Head Of International Sales: F. A.. Explore Bihr - Powering Your Passion's employee directory with LeadIQ.

What industry does Bihr - Powering Your Passion belong to?

Bihr - Powering Your Passion operates in the Wholesale industry.

What technology does Bihr - Powering Your Passion use?

Bihr - Powering Your Passion's tech stack includes AnsibleCloudflareSAP Business OneX-Content-Type-OptionsMicrosoftX-XSS-ProtectionCloudflare Bot ManagementLinkedin.

What is Bihr - Powering Your Passion's email format?

Bihr - Powering Your Passion's email format typically follows the pattern of . Find more Bihr - Powering Your Passion email formats with LeadIQ.

Bihr - Powering Your Passion

WholesaleFlemish Region, Belgium501-1000 Employees

Entrepreneurial spirit. Performance. Respect. Passion. Come ride with us and power your career

Founded in 1975, Bihr is the leading European distributor of rider gear and spare parts, accessories and tyres for motorcycles, quads/ATV and scooters. Nearly to 50 years of passionate evolution in distribution, Bihr kept its original DNA and mission to ensure that bikers can safely live their passion and address their mobility needs. 
The company is present in over 15 countries. Our portfolio comprises about 350 brands and 250.000 items distributed through a network of 15.150 dealers. This is made possible by 1.150 employees, including 100 in-house sales representatives and 40 customer service representatives. 
From the outset, the strength and foundation of this exceptional success has been based on comprehensive services and first-class logistics. With a total storage area of more than 54.500 m2 spread over 7 warehouses, Bihr is able to supply almost all dealers in Europe within 24 hours.

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