Insights

Expansive Distribution Network Bihr's extensive presence across over 15 countries and a network of more than 15,150 dealers offers a significant opportunity to expand product offerings and collaborate on regional promotions, leveraging their fast logistics capabilities to enhance reach.

Diverse Product Portfolio With approximately 350 brands and 250,000 items, Bihr caters to a wide range of motorcycle and powersports needs, presenting opportunities to introduce new aftermarket brands, accessories, or specialized services to existing dealer channels.

Innovation in Digital Engagement The launch of interactive sheets for triathlon bikes indicates a focus on digital tools for customer engagement; this opens avenues for developing targeted online marketing campaigns and digital product showcases to drive dealer and consumer interest.

Recent Strategic Acquisition Bihr's acquisition of Paaschburg & Wunderlich GmbH and its recent purchase by Arrowhead Engineered Products signals growth and increased market traction, suggesting opportunities for cross-selling, joint promotions, and integrated product strategies across the corporate portfolio.

Strong Logistics and Service Expertise With over 54,500 square meters of storage and a logistics infrastructure capable of delivering within 24 hours across Europe, Bihr offers reliable supply chain solutions that can be targeted for large-scale dealer contracts and just-in-time inventory programs.

Bihr - Powering Your Passion Tech Stack

Bihr - Powering Your Passion uses 8 technology products and services including Ansible, Hyperion, ABAP, and more. Explore Bihr - Powering Your Passion's tech stack below.

  • Ansible
    Configuration Management
  • Hyperion
    Corporate Performance Management
  • ABAP
    Enterprise
  • Google Fonts API
    Font Scripts
  • Font Awesome
    Font Scripts
  • C#
    Programming Languages
  • Google
    Search Engines
  • Google Analytics
    Web Analytics

Bihr - Powering Your Passion's Email Address Formats

Bihr - Powering Your Passion uses at least 2 format(s):
Bihr - Powering Your Passion Email FormatsExamplePercentage
First.Last@bihr.euJohn.Doe@bihr.eu
100%
First.Last@mybihr.comJohn.Doe@mybihr.com
67%
First.Middle@mybihr.comJohn.Michael@mybihr.com
33%

Frequently Asked Questions

Where is Bihr - Powering Your Passion's headquarters located?

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Bihr - Powering Your Passion's main headquarters is located at 252 Sint-truidensesteenweg Tienen, Flanders 3300 Belgium. The company has employees across 2 continents, including EuropeAsia.

What is Bihr - Powering Your Passion's phone number?

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You can contact Bihr - Powering Your Passion's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Bihr - Powering Your Passion's official website and social media links?

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Bihr - Powering Your Passion's official website is mybihr.com and has social profiles on LinkedIn.

What is Bihr - Powering Your Passion's SIC code NAICS code?

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Bihr - Powering Your Passion's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 42 - Wholesale Trade.

How many employees does Bihr - Powering Your Passion have currently?

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As of April 2026, Bihr - Powering Your Passion has approximately 439 employees across 2 continents, including EuropeAsia. Key team members include Head Of Marketing Communications: R. M.Business Process Owner: J. H.Vice-President Marketing & Product Europe: A. K.. Explore Bihr - Powering Your Passion's employee directory with LeadIQ.

What industry does Bihr - Powering Your Passion belong to?

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Bihr - Powering Your Passion operates in the Wholesale industry.

What technology does Bihr - Powering Your Passion use?

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Bihr - Powering Your Passion's tech stack includes AnsibleHyperionABAPGoogle Fonts APIFont AwesomeC#GoogleGoogle Analytics.

What is Bihr - Powering Your Passion's email format?

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Bihr - Powering Your Passion's email format typically follows the pattern of First.Last@bihr.eu. Find more Bihr - Powering Your Passion email formats with LeadIQ.

Bihr - Powering Your Passion

WholesaleFlanders, Belgium201-500 Employees

Entrepreneurial spirit. Performance. Respect. Passion. Come ride with us and power your career

Founded in 1975, Bihr is the leading European distributor of rider gear and spare parts, accessories and tyres for motorcycles, quads/ATV and scooters. Nearly to 50 years of passionate evolution in distribution, Bihr kept its original DNA and mission to ensure that bikers can safely live their passion and address their mobility needs. 
The company is present in over 15 countries. Our portfolio comprises about 350 brands and 250.000 items distributed through a network of 15.150 dealers. This is made possible by 1.150 employees, including 100 in-house sales representatives and 40 customer service representatives. 
From the outset, the strength and foundation of this exceptional success has been based on comprehensive services and first-class logistics. With a total storage area of more than 54.500 m2 spread over 7 warehouses, Bihr is able to supply almost all dealers in Europe within 24 hours.

Section iconCompany Overview

Headquarters
252 Sint-truidensesteenweg Tienen, Flanders 3300 Belgium
Phone number
Website
mybihr.com
SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
42 - Wholesale Trade
Employees
201-500

Section iconFunding & Financials

  • $1M$10M

    Bihr - Powering Your Passion's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Bihr - Powering Your Passion's revenue is estimated to be in the range of $1M$10M

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