Industry Leadership Bihr has established itself as a leading distributor in the European motorcycle parts and accessories market with a broad portfolio of approximately 350 brands and a vast network of over 15,150 dealers, indicating significant opportunities to expand product offerings and develop strategic partnerships.

Distribution Efficiency With over 54,500 square meters of storage across seven warehouses and a logistics capability to deliver almost all dealers within 24 hours, Bihr demonstrates a robust supply chain infrastructure that can support new product lines and expedite market penetration.

Technological Infrastructure The company's use of advanced tech stack including Ansible, Hyperion, and Google Analytics suggests a focus on automation and data-driven decision making, presenting opportunities to introduce innovative digital solutions to enhance dealer engagement and operational efficiency.

Recent Growth Strategies Recent acquisitions such as Paaschburg & Wunderlich and the addition of new product lines like the interactive triathlon bike sheet reveal an active expansion approach, indicating potential sales channels into specialized niche markets and related outdoor sports sectors.

Market Expansion Potential Having recently been acquired by Arrowhead Engineered Products, Bihr is positioned for strategic growth and increased market penetration in the US and Europe, creating opportunities for suppliers and technology partners to leverage this expanding footprint.