Insights

Expansive Distribution Network Bihr's presence across over 15 countries with a network of 15,150 dealers presents extensive cross-selling opportunities for new product lines, accessories, and aftermarket parts within the motorcycle and powersports markets.

Strong Logistics Capability With over 54,500 square meters of storage and seven warehouses, Bihr can deliver almost all dealer orders within 24 hours, enabling rapid expansion and same-day delivery services to meet increasing customer demands.

Diverse Brand Portfolio Distributed portfolio of approximately 350 brands and 250,000 items positions Bihr as a key distributor, offering potential partnerships to introduce innovative products and exclusive brand collaborations to their extensive dealer network.

Recent Digital Innovations The launch of an interactive sheet for triathlon bikes signifies Bihr's commitment to digital enhancement, opening avenues for sales of high-tech accessories and tailored products for niche rider segments.

Acquisition Strategy Bihr's recent acquisitions, including Pwonline and the strategic purchase by Arrowhead Engineered Products, highlight opportunities for synergistic growth and consolidation, making it a prime candidate for partnership on complementary product lines and market expansion initiatives.

Bihr - Powering Your Passion Tech Stack

Bihr - Powering Your Passion uses 8 technology products and services including Ansible, Hyperion, ABAP, and more. Explore Bihr - Powering Your Passion's tech stack below.

  • Ansible
    Configuration Management
  • Hyperion
    Corporate Performance Management
  • ABAP
    Enterprise
  • Google Fonts API
    Font Scripts
  • Font Awesome
    Font Scripts
  • C#
    Programming Languages
  • Google
    Search Engines
  • Google Analytics
    Web Analytics

Bihr - Powering Your Passion's Email Address Formats

Bihr - Powering Your Passion uses at least 2 format(s):
Bihr - Powering Your Passion Email FormatsExamplePercentage
First.Last@bihr.euJohn.Doe@bihr.eu
100%
First.Last@mybihr.comJohn.Doe@mybihr.com
67%
First.Middle@mybihr.comJohn.Michael@mybihr.com
33%

Frequently Asked Questions

What is Bihr - Powering Your Passion's phone number?

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You can contact Bihr - Powering Your Passion's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Bihr - Powering Your Passion's official website and social media links?

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Bihr - Powering Your Passion's official website is mybihr.com and has social profiles on LinkedIn.

What is Bihr - Powering Your Passion's SIC code NAICS code?

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Bihr - Powering Your Passion's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 42 - Wholesale Trade.

How many employees does Bihr - Powering Your Passion have currently?

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As of December 2025, Bihr - Powering Your Passion has approximately 501 employees across 2 continents, including EuropeAsia. Key team members include Vice President Strategic Sourcing: J. S.Head Of Marketing & Product Development: A. K.Head Of Marketing Communications: R. M.. Explore Bihr - Powering Your Passion's employee directory with LeadIQ.

What industry does Bihr - Powering Your Passion belong to?

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Bihr - Powering Your Passion operates in the Wholesale industry.

What technology does Bihr - Powering Your Passion use?

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Bihr - Powering Your Passion's tech stack includes AnsibleHyperionABAPGoogle Fonts APIFont AwesomeC#GoogleGoogle Analytics.

What is Bihr - Powering Your Passion's email format?

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Bihr - Powering Your Passion's email format typically follows the pattern of First.Last@bihr.eu. Find more Bihr - Powering Your Passion email formats with LeadIQ.

Bihr - Powering Your Passion

WholesaleFlanders, Belgium501-1000 Employees

Entrepreneurial spirit. Performance. Respect. Passion. Come ride with us and power your career

Founded in 1975, Bihr is the leading European distributor of rider gear and spare parts, accessories and tyres for motorcycles, quads/ATV and scooters. Nearly to 50 years of passionate evolution in distribution, Bihr kept its original DNA and mission to ensure that bikers can safely live their passion and address their mobility needs. 
The company is present in over 15 countries. Our portfolio comprises about 350 brands and 250.000 items distributed through a network of 15.150 dealers. This is made possible by 1.150 employees, including 100 in-house sales representatives and 40 customer service representatives. 
From the outset, the strength and foundation of this exceptional success has been based on comprehensive services and first-class logistics. With a total storage area of more than 54.500 m2 spread over 7 warehouses, Bihr is able to supply almost all dealers in Europe within 24 hours.

Section iconCompany Overview

Phone number
Website
mybihr.com
SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
42 - Wholesale Trade
Employees
501-1000

Section iconFunding & Financials

  • $1M$10M

    Bihr - Powering Your Passion's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Bihr - Powering Your Passion's revenue is estimated to be in the range of $1M$10M

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