Extensive Inventory Bill Rapp Super Store offers the largest selection of new and certified pre-owned vehicles across multiple major brands including Subaru, Nissan, Buick, Pontiac, GMC, and luxury Jaguar, providing numerous cross-selling and upselling opportunities.

Established Market Presence With 55 years of service in Syracuse and a significant customer base, the company has a strong local reputation and loyal customer network, facilitating potential retention and repeat sales.

Financial Stability Generating between $50M and $100M in revenue, Bill Rapp Super Store demonstrates solid financial health, enabling investment in sales initiatives, marketing, and expanding service offerings.

Digital Engagement Utilizing modern web technologies such as Bootstrap, jQuery, and server solutions like Apache and Nginx, the company maintains a robust online presence conducive to digital marketing and online sales channels.

Growth Potential Positioned alongside larger automotive groups with extensive staffing and significant revenue, there are opportunities to expand inventory, enhance customer experience, and increase market share through targeted sales strategies.