Acquired Brands Burritt Motors expanded its footprint by acquiring Chrysler, Dodge, Jeep and Ram in 2018, signaling an opportunity to cross-sell a broader set of FCA/Chrysler Group vehicles and capitalize on an enhanced multi-brand inventory for existing customers and online inquiries.

GM Excellence The dealership has received General Motors Mark of Excellence awards, highlighting strong OEM alignment and service capability that can be leveraged to upsell GM branded models, certified pre-owned programs, and loyalty incentives to current GM buyers.

Online Incentives Online specials and incentives are offered, suggesting a ready channel for targeted digital campaigns to attract price-sensitive buyers, remarketing to previous website visitors, and promoting online-unique offers to increase test drives and leads.

Mid‑Market Scale With 51-200 employees and revenue in the 10–25 million range, Burritt Motors sits in a mid-market tier similar to peer groups, indicating potential for regional expansion, financing partnerships, and fleet/leasing opportunities to grow volume with local businesses.

Performance Recognition Awards for service technicians and performance indicate a strong service department, enabling after-sales campaigns, maintenance packages, and CPO programs to drive repeat visits, higher service revenue, and referrals from satisfied customers.