Insights

Niche Market Focus Bioracer specializes in high-performance cycling apparel with a history rooted in Belgian cycling tradition, providing a strong competitive edge in the premium segment of the sporting goods market. This focus on bespoke, race-proven products offers opportunities to target elite cyclists, professional teams, and passionate amateurs seeking innovative, custom gear.

Strategic Brand Collaborations Partnerships with globally recognized brands like Disney and Oakley demonstrate Bioracer's ability to engage in targeted promotional campaigns and limited-edition collections. These collaborations can be leveraged to attract brand-conscious consumers and expand sales through novelty and exclusive product offerings.

Emerging Digital Presence The recent launch of the Cyclingsheffield webshop indicates a strategic move toward direct-to-consumer sales channels. This growth in online retail provides an accessible platform to upsell cycling gear to a broader global audience, especially niche cycling enthusiasts and online shoppers.

Innovative Performance Tech Utilization of advanced materials like graphene in collaboration with Oakley signals Bioracer’s commitment to integrating cutting-edge technology into their product lines. This focus on innovation can attract high-end and professional athletes seeking technologically superior apparel, opening opportunities for premium product sales.

Growth in Customization and Services Bioracer’s tailored approach—including bespoke apparel, collaborations, and specialized services—positions it well to capture a market segment seeking personalized, high-performance cycling gear. Building on this, sales efforts could target cycling teams, clubs, and event organizers interested in customized team kits and branded merchandise.

Bioracer Tech Stack

Bioracer uses 8 technology products and services including TrackJS, jQuery CDN, Cloudflare, and more. Explore Bioracer's tech stack below.

  • TrackJS
    Analytics
  • jQuery CDN
    Content Delivery Network
  • Cloudflare
    Content Management System
  • Google Fonts API
    Font Scripts
  • jQuery UI
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • CFML
    Programming Languages
  • Bootstrap
    UI Frameworks

Media & News

Bioracer's Email Address Formats

Bioracer uses at least 1 format(s):
Bioracer Email FormatsExamplePercentage
F.Last@bioracer.comJ.Doe@bioracer.com
46%
FirstL@bioracer.comJohnD@bioracer.com
4%
F.Last@bioracer.comJ.Doe@bioracer.com
46%
FirstL@bioracer.comJohnD@bioracer.com
4%

Frequently Asked Questions

Where is Bioracer's headquarters located?

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Bioracer's main headquarters is located at Industrieweg 114, Tessenderlo, Flemish Region 3980, BE. The company has employees across 3 continents, including EuropeSouth AmericaNorth America.

What is Bioracer's official website and social media links?

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Bioracer's official website is bioracer.com and has social profiles on LinkedIn.

What is Bioracer's NAICS code?

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Bioracer's NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Bioracer have currently?

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As of October 2025, Bioracer has approximately 201 employees across 3 continents, including EuropeSouth AmericaNorth America. Key team members include Chief Operating Officer - Coo: S. D. B.Ceo: D. S.Director Of Marketing And Business Development: S. V.. Explore Bioracer's employee directory with LeadIQ.

What industry does Bioracer belong to?

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Bioracer operates in the Sporting Goods Manufacturing industry.

What technology does Bioracer use?

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Bioracer's tech stack includes TrackJSjQuery CDNCloudflareGoogle Fonts APIjQuery UIjQueryCFMLBootstrap.

What is Bioracer's email format?

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Bioracer's email format typically follows the pattern of F.Last@bioracer.com. Find more Bioracer email formats with LeadIQ.

When was Bioracer founded?

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Bioracer was founded in 1986.
Bioracer

Bioracer

Sporting Goods ManufacturingBelgium201-500 Employees

“If you can dream it, you can achieve it.” Since the early days, this raw ambition and dedication is pushing our racers and athletes to epic results. It asks for passion, devotion, and innovation. Characteristics all members of the Bioracer family have in common with both our professional racers
and millions of ambitious riders worldwide. No matter how big or small their goal, we strive to make them pedal faster to success.

Our core focus is the performance of our racers. “Man is the measure of all things”, the philosophy of Da Vinci’s Vitruvian man, has been the inspiration for our high-performance cycling apparel and services. By genuinely listening to our customers’ challenges, understanding their needs, and prioritizing the solution, we constantly get triggered to innovate.

Founded in Belgium, the spiritual heartland of cycling, more than a hundred years of cycling history is woven into every stitch. The cycling know-how and legacy of generations of cycling lovers are translated into performance apparel
and game-changing services. Developed in Belgium, race proven by pro’s and available for all racers worldwide.

It’s not about your level, it’s about your ambition. Whether you ride for glory among friends or go for Olympic gold. We want to inspire you to dream big, succeed, and reach higher. And along the way, we make you a promise:
WEMAKEYOUFASTER!

Section iconCompany Overview

Headquarters
Industrieweg 114, Tessenderlo, Flemish Region 3980, BE
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
1986
Employees
201-500

Section iconFunding & Financials

  • $1M$10M

    Bioracer's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Bioracer's revenue is estimated to be in the range of $1M$10M

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