Insights

Premium Product Appeal Endura’s strong reputation for durable, high-performance cycling apparel and accessories positions it well for premium market segments. Sales efforts can target consumers seeking elite quality gear, including amateur and professional riders looking for top-tier equipment for competitive and recreational use.

Recent Product Expansions The company’s recent launches of specialized winter gear, waterproof shoes, and themed collections show an active product development pipeline. Business development opportunities exist in partnering for exclusive brands, retail placements, or co-branded campaigns leveraging these innovative product lines.

Engaged Market Segments Endura’s collaboration with professional mountain biking teams and focus on versatile gear for all rider levels indicates a loyal, engaged customer base. Marketing to these enthusiast segments, including sponsored athletes and niche communities, can drive brand loyalty and premium sales channels.

Digital and Social Presence The company's use of technology stack tools and recent online promotions demonstrate an active digital marketing approach. Opportunities exist in expanding e-commerce partnerships and leveraging data-driven targeted advertising to reach cycling communities more effectively.

Competitive Opportunities Endura’s positioning within the specialty cycling apparel sector aligns with brands targeting high-performance gear. Strategic sales initiatives can focus on wholesale expansion, OEM collaborations, and entering new markets where demand for innovative cycling apparel is rising, especially in regions with active cycling cultures.

Endura Tech Stack

Endura uses 8 technology products and services including AWIN, OneTrust, Font Awesome, and more. Explore Endura's tech stack below.

  • AWIN
    Affiliate Advertising Networks
  • OneTrust
    Cookie Compliance
  • Font Awesome
    Font Scripts
  • Windows Server
    Operating Systems
  • Priority Hints
    Performance
  • Microsoft Azure
    Platform As A Service
  • Upsellit
    Site And Cart Abandonment
  • jQuery.scrollTo
    Web Tools And Plugins

Media & News

Endura's Email Address Formats

Endura uses at least 2 format(s):
Endura Email FormatsExamplePercentage
First@endura.co.ukJohn@endura.co.uk
90%
First.Last@endura.co.ukJohn.Doe@endura.co.uk
10%
First.Last@endurasport.comJohn.Doe@endurasport.com
88%
First@endurasport.comJohn@endurasport.com
8%
FLast@endurasport.comJDoe@endurasport.com
4%

Frequently Asked Questions

Where is Endura's headquarters located?

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Endura's main headquarters is located at Edinburgh, Scotland eh2 3es United Kingdom. The company has employees across 5 continents, including EuropeNorth AmericaAsia.

What is Endura's stock symbol?

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Endura is a publicly traded company; the company's stock symbol is ENH.

What is Endura's official website and social media links?

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Endura's official website is endurasport.com and has social profiles on LinkedInCrunchbase.

How much revenue does Endura generate?

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As of April 2026, Endura's annual revenue is estimated to be $1.7M.

What is Endura's SIC code NAICS code?

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Endura's SIC code is 5511 - Motor Vehicle Dealers (New and Used) NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Endura have currently?

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As of April 2026, Endura has approximately 76 employees across 5 continents, including EuropeNorth AmericaAsia. Key team members include Director: A. L.Director: C. P.Managing Director: J. M.. Explore Endura's employee directory with LeadIQ.

What industry does Endura belong to?

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Endura operates in the Retail Apparel and Fashion industry.

What technology does Endura use?

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Endura's tech stack includes AWINOneTrustFont AwesomeWindows ServerPriority HintsMicrosoft AzureUpsellitjQuery.scrollTo.

What is Endura's email format?

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Endura's email format typically follows the pattern of First@endura.co.uk. Find more Endura email formats with LeadIQ.

When was Endura founded?

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Endura was founded in 1993.

Endura

Retail Apparel and FashionScotland, United Kingdom51-200 Employees

Bike authorities. That’s us, right there. Serious about making rock-solid kit. Doesn’t matter who you are. A World Tour rider, a MTB legend, a weekend warrior, or just riding for the fun of it. The buzz is the same. And we want you to enjoy it as much as we do. Feeling the everyday euphoria of hitting the pedals. And our gear? Top quality. Class clean. Better dirty. Durable fabrics, smart designs and cutting-edge features will keep you out there, whatever the weather. We’re from the Highlands, after all. Know a thing or two about the elements.

The bar, set

Elitist? Definitely not. But some of our kit is definitely elite. You’ve seen us on podiums or chasing down records. The world’s best swear by us. We could blather on about aerodynamics and thermal regulation, if you want. Invite you down the lab or wind tunnel. Talk yer lugs off about our industry-leading innovations. Show you the hundreds of prototypes we go through until we nail it. But the main thing you need to know? We keep pushing for better. For every rider. It’s why we’re famous for durability and quality. Making no-nonsense, high-performing kit that just disnae quit.

For riders, by riders

We’re passionate about the ride. Passionate about our gear. This creates a culture where folk are constantly thinking – what’s next? How can we improve our kit for everyone, from casual riders to pros and all joyriders in between?

We live for the euphoria of the ride.

Never followers.

Always leaders.

Section iconCompany Overview

Headquarters
Edinburgh, Scotland eh2 3es United Kingdom
SIC Code
5511 - Motor Vehicle Dealers (New and Used)
Stock Symbol
ENH
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1993
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Endura's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Endura's revenue is estimated to be in the range of $1M$10M

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