Insights

Premium cool-climate wines Bird in Hand operates in the premium, cool-climate wine segment with a diverse portfolio across multiple award-winning tiers, indicating opportunities to upsell to existing distributors or retailers seeking high-end, recognized products with strong storytelling.

Strategic leadership change Recent appointment of a new CEO suggests a potential for refreshed go-to-market strategies, partnerships, and expanded distribution. Sales teams can position Bird in Hand as an innovator ready for new market approaches and collaborations.

Collaborative branding Active partnerships such as the Fleurieu Distillery whisky collaboration signal openness to cross-category co-branded products and experiential marketing; explore opportunities with premium spirits retailers, hospitality groups, and events for exclusive bottle offerings.

Growing vintages and releases Frequent new releases, including 2025 vintages and Tasmanian terroir-focused labels, indicate a pipeline for limited editions and seasonal allocations; target specialty retailers, wineries clubs, and direct-to-consumer campaigns around vintage launches.

Established digital tech stack Utilizes iCIMS, WordPress, Magento, and marketing tools like Klaviyo and Google Cloud, presenting opportunities to optimize e-commerce experiences, personalized promotions, and B2B channel integrations for wholesale customers.

Similar companies to Bird in Hand

Bird in Hand Tech Stack

Bird in Hand uses 8 technology products and services including iCIMS, WordPress, Magento, and more. Explore Bird in Hand's tech stack below.

Media & News

Bird in Hand's Email Address Formats

Bird in Hand uses at least 2 email formats:
Bird in Hand Email FormatsExamplePercentage
First@birdinhand.com.auJohn@birdinhand.com.au
100%
First@birdinhand.comJohn@birdinhand.com
100%

Frequently Asked Questions

What is Bird in Hand's official website and social media links?

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Bird in Hand's official website is birdinhand.com.au and has social profiles on LinkedIn.

How much revenue does Bird in Hand generate?

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As of October 2026, Bird in Hand's annual revenue is estimated to be $1M - $10M.

What is Bird in Hand's SIC code and NAICS code?

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Bird in Hand's SIC code is 4899 - Communications Services, Not Elsewhere Classified and NAICS code is 3121 - Beverage Manufacturing.

How many employees does Bird in Hand have currently?

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As of October 2026, Bird in Hand has approximately 65 employees across 4 continents, including Oceania, North America and Europe. Key team members include Chief Executive Officer: M. T. D., Chief Executive Officer: R. M. and Head Of Marketing And Sales: N. R. Explore Bird in Hand's employee directory with LeadIQ.

What industry does Bird in Hand belong to?

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Bird in Hand operates in the Beverage Manufacturing industry.

What technology does Bird in Hand use?

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Bird in Hand's tech stack includes iCIMS, WordPress, Magento, Microsoft 365, Google Cloud, Klaviyo, WP Engine and Piwik PRO Core.

What is Bird in Hand's email format?

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Bird in Hand's email format typically follows the pattern of First@birdinhand.com.au. Find more Bird in Hand email formats with LeadIQ.

When was Bird in Hand founded?

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Bird in Hand was founded in 1997.
Bird in Hand logo

Bird in Hand

Beverage ManufacturingSouth Australia, Australia51-200 Employees

Bird in Hand is a family-owned winery based near Woodside in the Adelaide Hills region of South Australia, producing cool-climate wines for a global audience. Its offerings are organized into four award-winning tiers—Tribute Series, Nest Egg, Bird in Hand, and Two in the Bush—that emphasize terroir and craft. The business integrates winemaking with food, art, and cultural events, providing experiences that accompany its wines.

In April 2026, Bird in Hand appointed Mashoom Tait as chief executive, marking a notable leadership transition for the family-owned estate. Earlier in 2025, it released the 2025 vintage wines, including the Bird in Hand Pinot Gris and the Bird in Hand Italian Series Pinot Grigio.

Section iconCompany Overview

SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
3121 - Beverage Manufacturing
Founded
1997
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    Bird in Hand's revenue is estimated to be in the range of $1M - $10M

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