Premium Brand Growth Leverage Treasury Wine Estates’ portfolio of iconic luxury brands such as Penfolds and 19 Crimes to target premium retailers, hospitality groups, and exclusive direct-to-consumer channels in key markets, highlighting provenance, limited editions, and experiential marketing opportunities.

US Market Focus Address the disclosed US write-downs and sluggish shipments by offering strategic distribution partnerships, inventory optimization, and marketing support to accelerate growth in the American market while mitigating channel risk.

Zero Sugar Expansion Capitalize on Squealing Pig zero sugar products and expanding zero-sugar portfolios to target health-conscious consumers and mainstream retailers seeking low- and no-sugar wine options, increasing SKU availability and category relevance.

Sustainability Narrative Position TWE’s sustainability ambition as a differentiator by proposing collaborations with retailers on responsible sourcing, storytelling, and lifecycle marketing to resonate with ESG-focused buyers and consumers.

Global Growth Enablement Offer technology-enabled route-to-market support (CRM, demand forecasting, category management) to optimize cross-border distribution across 70+ countries, enhance visibility for emerging brands, and accelerate international expansion.