Insights

Growing Premium Portfolio Casella Family Brands is actively expanding its premium product range in key markets such as China, demonstrated by recent launches at food and drinks fairs and immersive brand experiences. This focus on premium segments offers opportunities to partner on exclusive distribution or co-branded premium product initiatives.

Diverse Beverage Range With a broad portfolio that includes wine, beer, cider, RTDs, and spirits, Casella presents a versatile platform for cross-category sales collaborations, especially with emerging low and no-alcohol options aligned with consumer health and wellness trends.

Strategic Distribution Growth The company’s recent partnership with Proof Drinks Australia as a new on-premise distributor indicates a strategic push into on-premise channels, providing avenues for sales teams to explore exclusive placements, event sponsorships, and tailored marketing campaigns.

Sustainable and Quality Focus Receiving Sustainable Winegrowing Australia certification highlights Casella’s commitment to quality and sustainability, making their products attractive to environmentally conscious consumers and retail partners seeking eco-friendly brands.

Recognition and Awards Casella’s recent accolades, such as being recognized as the Best Producer Australia, underscore its market reputation and quality credentials. This recognition can be leveraged to establish credibility with high-end retailers and premium outlets, opening sales opportunities in premium market segments.

Casella Family Brands Tech Stack

Casella Family Brands uses 8 technology products and services including TrackJS, oEmbed, Microsoft Excel, and more. Explore Casella Family Brands's tech stack below.

  • TrackJS
    Analytics
  • oEmbed
    Dev Tools
  • Microsoft Excel
    Editors
  • Slick
    Javascript Libraries
  • Microsoft Project
    Project Management
  • HSTS
    Security
  • YouTube
    Video Players
  • Instagram Feed for WordPress
    Widgets

Media & News

Casella Family Brands's Email Address Formats

Casella Family Brands uses at least 1 format(s):
Casella Family Brands Email FormatsExamplePercentage
First.Last@casellafamilybrands.comJohn.Doe@casellafamilybrands.com
50%
First.Last@casellafamilybrands.comJohn.Doe@casellafamilybrands.com
50%

Frequently Asked Questions

Where is Casella Family Brands's headquarters located?

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Casella Family Brands's main headquarters is located at Wakley Rd, Yenda, NSW 2681, AU. The company has employees across 4 continents, including OceaniaEuropeNorth America.

What is Casella Family Brands's official website and social media links?

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Casella Family Brands's official website is casellafamilybrands.com and has social profiles on LinkedInCrunchbase.

What is Casella Family Brands's NAICS code?

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Casella Family Brands's NAICS code is 3121 - Beverage Manufacturing.

How many employees does Casella Family Brands have currently?

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As of November 2025, Casella Family Brands has approximately 501 employees across 4 continents, including OceaniaEuropeNorth America. Key team members include Head Of Digital: D. M.Head Of Asia Pacific & Emerging Markets: J. W.Head Of Marketing: A. J.. Explore Casella Family Brands's employee directory with LeadIQ.

What industry does Casella Family Brands belong to?

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Casella Family Brands operates in the Beverage Manufacturing industry.

What technology does Casella Family Brands use?

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Casella Family Brands's tech stack includes TrackJSoEmbedMicrosoft ExcelSlickMicrosoft ProjectHSTSYouTubeInstagram Feed for WordPress.

What is Casella Family Brands's email format?

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Casella Family Brands's email format typically follows the pattern of First.Last@casellafamilybrands.com. Find more Casella Family Brands email formats with LeadIQ.

How much funding has Casella Family Brands raised to date?

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As of November 2025, Casella Family Brands has raised $130M in funding. The last funding round occurred on Mar 06, 2023 for $130M.

When was Casella Family Brands founded?

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Casella Family Brands was founded in 1969.

Casella Family Brands

Beverage ManufacturingAustralia501-1000 Employees

At Casella Family Brands (CFB), we craft exceptional Australian wines, spirits, beers, and more - bringing people together through the joy of great drinks. 

Founded in 1969 by Filippo and Maria Casella, what began as a modest, hand-built winery has grown into Australia’s largest family-owned drinks company. A defining moment came in 2001 with the launch of [yellow tail], a wine created to be approachable, enjoyable, and globally appealing. Its quality, great taste and bold packaging quickly made it a household name, and it is now available in 70 countries worldwide.

Today, our diverse portfolio spans multiple categories - including wine, beer, cider, RTDs, and spirits - with beloved brands such as [yellow tail], Peter Lehmann Wines, Brand’s Laira, Morris of Rutherglen, and Baileys of Glenrowan. We’re also proud to offer a growing range of zero, low, and mid-alcohol alternatives, reflecting our commitment to innovation and evolving consumer preferences. 

Guided by strong family values, we remain dedicated to our people, our growers, our communities, and the environment. With a spirit of entrepreneurship and a passion for excellence, we continue to shape the future of Australian beverages.

Section iconCompany Overview

Headquarters
Wakley Rd, Yenda, NSW 2681, AU
NAICS Code
3121 - Beverage Manufacturing
Founded
1969
Employees
501-1000

Section iconFunding & Financials

  • $130M

    Casella Family Brands has raised a total of $130M of funding over 1 rounds. Their latest funding round was raised on Mar 06, 2023 in the amount of $130M.

  • $10M$25M

    Casella Family Brands's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $130M

    Casella Family Brands has raised a total of $130M of funding over 1 rounds. Their latest funding round was raised on Mar 06, 2023 in the amount of $130M.

  • $10M$25M

    Casella Family Brands's revenue is estimated to be in the range of $10M$25M

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