Insights

Expansion Partners Leverage Casella Family Brands’ ongoing distribution expansions in Australia and New Zealand with local distributors (Oatley Fine Wine Merchants, Hancocks) and partnerships (Four Loko, Heaps Normal, Morris Wines) to propose additional RTD and non-alc beverage co-packing or regional distribution deals.

RTD Growth Capitalize on their recent long-term manufacturing and distribution agreement for Four Loko in Australia to propose complementary ready-to-drink or higher-margin flavored beer and RTD portfolios, including private-label or exclusive SKUs for key retailers.

Brand Leverage Utilize the strong footprint of Yellow Tail as a platform to pitch premium or value-added extensions, cross-category collaborations, and US market entry programs that align with The Balancing Act partnership and ongoing US consumer engagement.

Sustainability & Impact Position sustainability-forward packaging or local sourcing initiatives tied to social impact events (e.g., River4Ward, Sony Foundation) as a selling point to retailers seeking responsible brands and to secure cause-related marketing collaborations.

Financial & Scale Fit With revenue in the lower mid-range and substantial funding, pursue mid-market distribution injections, regional private-label opportunities, and co-branded campaigns that align with Casella’s growth trajectory and broaden retailer penetration.

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Casella Family Brands Tech Stack

Casella Family Brands uses 8 technology products and services including Looker, Canva, Power BI, and more. Explore Casella Family Brands's tech stack below.

Media & News

Casella Family Brands's Email Address Formats

Casella Family Brands uses at least 1 email format:
Casella Family Brands Email FormatsExamplePercentage
First.Last@casellafamilybrands.comJohn.Doe@casellafamilybrands.com
100%

Frequently Asked Questions

What is Casella Family Brands's official website and social media links?

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Casella Family Brands's official website is casellafamilybrands.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Casella Family Brands generate?

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As of August 2026, Casella Family Brands's annual revenue is estimated to be $1M - $10M.

What is Casella Family Brands's NAICS code?

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Casella Family Brands's NAICS code is 3121 - Beverage Manufacturing.

How many employees does Casella Family Brands have currently?

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As of August 2026, Casella Family Brands has approximately 328 employees across 4 continents, including Oceania, Europe and North America. Key team members include Head Of Digital: D. M., Head Of Marketing: A. J. and Head Of Category & Insights: L. G. Explore Casella Family Brands's employee directory with LeadIQ.

What industry does Casella Family Brands belong to?

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Casella Family Brands operates in the Beverage Manufacturing industry.

What technology does Casella Family Brands use?

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Casella Family Brands's tech stack includes Looker, Canva, Power BI, Shopify, Notion, Webflow, New Relic and Piwik PRO Core.

What is Casella Family Brands's email format?

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Casella Family Brands's email format typically follows the pattern of First.Last@casellafamilybrands.com. Find more Casella Family Brands email formats with LeadIQ.

How much funding has Casella Family Brands raised to date?

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As of August 2026, Casella Family Brands has raised $130M in funding. The last funding round occurred on Mar 06, 2023 for $130M.

When was Casella Family Brands founded?

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Casella Family Brands was founded in 1969.
Casella Family Brands logo

Casella Family Brands

Beverage ManufacturingNew South Wales, Australia201-500 Employees

Casella Family Brands (CFB) is a beverage manufacturing company based in Yenda, New South Wales, Australia, founded in 1969 by Filippo and Maria Casella. It is described as Australia’s largest family-owned drinks company, with a portfolio that spans wine, beer, cider, ready-to-drink beverages, and spirits. The brand family includes yellow tail, Peter Lehmann Wines, Brand’s Laira, Morris of Rutherglen, and Baileys of Glenrowan, and the company maintains a growing line of zero, low, and mid-alcohol options. Casella Family Brands employs approximately 201 to 500 people and has a global footprint, with yellow tail distributed in about 70 countries. The company emphasizes family values and commitments to its people, growers, communities, and the environment, and pursues ongoing innovation in beverages.

Section iconCompany Overview

NAICS Code
3121 - Beverage Manufacturing
Founded
1969
Employees
201-500

Section iconFunding & Financials

  • $130M

    Casella Family Brands has raised a total of $130M of funding over 1 rounds. Their latest funding round was raised on Mar 06, 2023 in the amount of $130M as a Debt Financing.

  • $1M - $10M

    Casella Family Brands's revenue is estimated to be in the range of $1M - $10M

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