Insights

Expanding Premium Range Casella Family Brands is actively launching new premium products such as the Yellow Tail Up range and refreshed Pressman's Cider cans, indicating opportunities to promote higher-margin offerings and premium distribution channels in select markets.

Global Market Entry The company’s recent focus on expanding Yellow Tail into China through immersive brand experiences suggests potential for sales growth in emerging markets and opportunities to target premium and mainstream retail outlets internationally.

Partnership Development Recent partnerships with Proof Drinks Australia and participation in major trade fairs reveal opportunities to strengthen distributor relationships and leverage co-marketing strategies for increased product penetration across on-premise and off-premise channels.

Sustainable Credentials Recognition for Sustainable Winegrowing Australia certification provides a compelling sales proposition to environmentally conscious consumers and retailers seeking responsibly produced beverage options.

Diverse Portfolio With a broad portfolio spanning wine, beer, cider, RTDs, and spirits, Casella offers upselling and cross-selling opportunities across different beverage categories to existing customers and new retail partners seeking comprehensive product solutions.

Casella Family Brands Tech Stack

Casella Family Brands uses 8 technology products and services including TrackJS, oEmbed, Microsoft Excel, and more. Explore Casella Family Brands's tech stack below.

  • TrackJS
    Analytics
  • oEmbed
    Dev Tools
  • Microsoft Excel
    Editors
  • Slick
    Javascript Libraries
  • Microsoft Project
    Project Management
  • HSTS
    Security
  • YouTube
    Video Players
  • Instagram Feed for WordPress
    Widgets

Media & News

Casella Family Brands's Email Address Formats

Casella Family Brands uses at least 1 format(s):
Casella Family Brands Email FormatsExamplePercentage
First.Last@casellafamilybrands.comJohn.Doe@casellafamilybrands.com
50%
First.Last@casellafamilybrands.comJohn.Doe@casellafamilybrands.com
50%

Frequently Asked Questions

Where is Casella Family Brands's headquarters located?

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Casella Family Brands's main headquarters is located at Yenda, New South Wales 2681 Australia. The company has employees across 4 continents, including OceaniaEuropeNorth America.

What is Casella Family Brands's official website and social media links?

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Casella Family Brands's official website is casellafamilybrands.com and has social profiles on LinkedInCrunchbase.

What is Casella Family Brands's NAICS code?

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Casella Family Brands's NAICS code is 3121 - Beverage Manufacturing.

How many employees does Casella Family Brands have currently?

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As of March 2026, Casella Family Brands has approximately 307 employees across 4 continents, including OceaniaEuropeNorth America. Key team members include Head Of Digital: D. M.Head Of Marketing: A. J.Head Of Category & Insights: L. G.. Explore Casella Family Brands's employee directory with LeadIQ.

What industry does Casella Family Brands belong to?

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Casella Family Brands operates in the Beverage Manufacturing industry.

What technology does Casella Family Brands use?

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Casella Family Brands's tech stack includes TrackJSoEmbedMicrosoft ExcelSlickMicrosoft ProjectHSTSYouTubeInstagram Feed for WordPress.

What is Casella Family Brands's email format?

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Casella Family Brands's email format typically follows the pattern of First.Last@casellafamilybrands.com. Find more Casella Family Brands email formats with LeadIQ.

How much funding has Casella Family Brands raised to date?

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As of March 2026, Casella Family Brands has raised $130M in funding. The last funding round occurred on Mar 06, 2023 for $130M.

When was Casella Family Brands founded?

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Casella Family Brands was founded in 1969.

Casella Family Brands

Beverage ManufacturingNew South Wales, Australia201-500 Employees

At Casella Family Brands (CFB), we craft exceptional Australian wines, spirits, beers, and more - bringing people together through the joy of great drinks. 

Founded in 1969 by Filippo and Maria Casella, what began as a modest, hand-built winery has grown into Australia’s largest family-owned drinks company. A defining moment came in 2001 with the launch of [yellow tail], a wine created to be approachable, enjoyable, and globally appealing. Its quality, great taste and bold packaging quickly made it a household name, and it is now available in 70 countries worldwide.

Today, our diverse portfolio spans multiple categories - including wine, beer, cider, RTDs, and spirits - with beloved brands such as [yellow tail], Peter Lehmann Wines, Brand’s Laira, Morris of Rutherglen, and Baileys of Glenrowan. We’re also proud to offer a growing range of zero, low, and mid-alcohol alternatives, reflecting our commitment to innovation and evolving consumer preferences. 

Guided by strong family values, we remain dedicated to our people, our growers, our communities, and the environment. With a spirit of entrepreneurship and a passion for excellence, we continue to shape the future of Australian beverages.

Section iconCompany Overview

Headquarters
Yenda, New South Wales 2681 Australia
NAICS Code
3121 - Beverage Manufacturing
Founded
1969
Employees
201-500

Section iconFunding & Financials

  • $130M

    Casella Family Brands has raised a total of $130M of funding over 1 rounds. Their latest funding round was raised on Mar 06, 2023 in the amount of $130M.

  • $10M$25M

    Casella Family Brands's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $130M

    Casella Family Brands has raised a total of $130M of funding over 1 rounds. Their latest funding round was raised on Mar 06, 2023 in the amount of $130M.

  • $10M$25M

    Casella Family Brands's revenue is estimated to be in the range of $10M$25M

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