Insights

Premium Market Positioning Birks operates within the luxury jewelry segment, positioning itself alongside global high-end brands with a strong Canadian heritage. This opens opportunities to target affluent consumers seeking exclusive, ethically crafted jewelry, both locally in Canada and internationally.

Growing Revenue Momentum Recent financial results show a 16.2% increase in sales for mid-year 2026, reaching $93.1 million, indicating a positive trajectory that can be leveraged to upsell premium products, exclusive collections, or personalized services to existing and new customers.

Strategic Acquisitions The recent acquisition of European luxury watch and jewelry businesses expands Birks' product portfolio and geographic footprint, offering cross-selling opportunities of high-end watches and jewelry to a broader customer base, particularly in the European market.

Sustainability and Ethical Focus Birks’ commitment to natural inspiration and campaigns like Birks for Bees highlights a value position centered on ethical and sustainable practices, appealing to environmentally conscious consumers who prioritize responsible luxury, creating opportunities for targeted marketing campaigns.

Digital and Technological Engagement Utilizing advanced technology stacks such as Salesforce and Google Analytics indicates an emphasis on digital marketing and personalized customer experiences. This digital focus provides avenues to develop tailored marketing campaigns, loyalty programs, and direct engagement strategies to boost repeat sales.

Birks Tech Stack

Birks uses 8 technology products and services including Criteo, Salesforce, Salesforce Commerce Cloud, and more. Explore Birks's tech stack below.

  • Criteo
    Advertising
  • Salesforce
    Customer Relationship Management
  • Salesforce Commerce Cloud
    E-commerce
  • Cart Functionality
    E-commerce
  • Impact Radius
    Hosting Panels
  • Preact
    Javascript Libraries
  • Google Maps
    Maps
  • Google Analytics
    Web Analytics

Media & News

Birks's Email Address Formats

Birks uses at least 1 format(s):
Birks Email FormatsExamplePercentage
FLast@maisonbirks.comJDoe@maisonbirks.com
90%
First.Last@maisonbirks.comJohn.Doe@maisonbirks.com
9%
First.L@maisonbirks.comJohn.D@maisonbirks.com
1%

Frequently Asked Questions

Where is Birks's headquarters located?

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Birks's main headquarters is located at 2020 Boulevard Robert-bourassa, Suite 200. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Birks's stock symbol?

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Birks is a publicly traded company; the company's stock symbol is BGI.

What is Birks's official website and social media links?

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Birks's official website is maisonbirks.com and has social profiles on LinkedIn.

What is Birks's NAICS code?

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Birks's NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does Birks have currently?

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As of December 2025, Birks has approximately 355 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Accountant: A. A.Vp Merchandising, Planning & Supply Chain: M. E. B.President & C.E.O. Vice-Chairman: T. A.. Explore Birks's employee directory with LeadIQ.

What industry does Birks belong to?

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Birks operates in the Retail Luxury Goods and Jewelry industry.

What technology does Birks use?

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Birks's tech stack includes CriteoSalesforceSalesforce Commerce CloudCart FunctionalityImpact RadiusPreactGoogle MapsGoogle Analytics.

What is Birks's email format?

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Birks's email format typically follows the pattern of FLast@maisonbirks.com. Find more Birks email formats with LeadIQ.

When was Birks founded?

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Birks was founded in 1879.

Birks

Retail Luxury Goods and JewelryQuebec, Canada201-500 Employees

Birks is a prestigious jeweler known for quality, exclusivity, unique design, and exceptional service, with stores across Canada.

Founded in 1879, Birks is Canada’s leading fine jewelry designer and a symbol of Canadian luxury. Internationally recognized for its unmatched quality, Birks’ creations are inspired by nature and committed to ethical, sustainable practices. The iconic Birks Blue Box® has been a part of Canadian history since 1879.

Birks for Bees
Canadian nature inspires Birks, which is dedicated to environmental preservation. Our “Birks for Bees” campaign raises awareness of the crucial role bees play as pollinators and forms partnerships to protect their sustainability in Canada.


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Birks est un joaillier de prestige reconnu pour la qualité, l'exclusivité, le design unique et l'excellence de son service, avec des boutiques à travers le Canada.

Fondé en 1879, Birks est le principal créateur de joaillerie fine au Canada et un symbole du luxe canadien. Birks est reconnu internationalement pour la qualité incomparable de ses créations, inspirées par la nature et engagées dans une démarche éthique et durable. L'emblématique boîte bleue Birks® fait partie de l'histoire canadienne depuis 1879.

Birks pour les abeilles
Birks s’inspire de la nature canadienne et s’engage à la préserver. La campagne Birks for Bees met en avant le rôle crucial des abeilles comme pollinisateurs et développe des partenariats pour assurer leur durabilité.

Section iconCompany Overview

Headquarters
2020 Boulevard Robert-bourassa, Suite 200
Stock Symbol
BGI
NAICS Code
4483 - Jewelry, Luggage, and Leather Goods Stores
Founded
1879
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    Birks's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Birks's revenue is estimated to be in the range of $100M$250M

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