Niche Brand Appeal Target expanding multicultural sunscreen demand by partnering with retailers and brands that serve melanin-rich consumers, highlighting the product’s caters to diverse skin tones and reef-safe formulation to differentiate in the personal care space.

Sports & University Partnerships Leverage existing partnerships with Florida A&M University and USC Athletics to explore co-branded campaigns, sponsorships, and student-athlete endorsements to boost visibility among active, outdoor-focused audiences and drive bulk orders for teams and fans.

Product Line Expansion Capitalize on recent Make It Pop collection and the mattifying SPF 45 growth by developing complementary products (lip sunscreens, sun protection for hair, and lightweight moisturizers) to increase cross-sell opportunities within existing channels.

Sustainability & Safety Emphasize reef-safe, fragrance-free formulations to appeal to eco-conscious retailers and consumers; pursue partnerships with outdoor, health, and wellness retailers prioritizing sustainable and clean-label products.

Digital & Influencer Reach Expand digital marketing and social proof by leveraging TikTok and LinkedIn presence, and consider micro-influencer campaigns within beauty and wellness spaces to accelerate demand generation and retailer conversations.