Insights

Market Leadership BlendJet has established itself as the top-selling direct-to-consumer portable blender brand globally, with a presence in over 30,000 retail outlets across 38 countries, indicating significant market penetration and brand recognition that can be leveraged for expansion opportunities.

Innovative Product Line With over 40 patents and award-winning designs like the BlendJet 2, the company demonstrates a strong focus on cutting-edge technology and appealing aesthetics, creating opportunities to upsell upgraded models or accessories that enhance user experience.

Viral Social Media Presence BlendJet's dominance on social media, featuring billions of video views and a viral ASMR series, presents a unique channel for targeted marketing campaigns, influencer collaborations, and brand partnerships to increase customer engagement and sales.

Recent Safety Challenges Despite their market success, recent recalls affecting nearly five million units due to fire and injury hazards highlight a growing need for safety compliance products, repair services, and enhanced quality assurance solutions to mitigate future risks and maintain consumer trust.

Product Diversification The launch of Disney-themed blenders and other special editions signifies opportunities to partner with entertainment brands or expand into licensed product lines, tapping into new customer segments and retail channels for increased sales.

Similar companies to BlendJet®

BlendJet® Tech Stack

BlendJet® uses 8 technology products and services including Cloudflare Web Optimizations, MySQL, Preact, and more. Explore BlendJet®'s tech stack below.

  • Cloudflare Web Optimizations
    Analytics
  • MySQL
    Database
  • Preact
    Javascript Libraries
  • Underscore.js
    Javascript Libraries
  • Mautic
    Marketing Automation
  • Klaviyo
    Marketing Automation
  • Vercel
    Platform As A Service
  • Weglot
    Translation

Media & News

BlendJet®'s Email Address Formats

BlendJet® uses at least 1 format(s):
BlendJet® Email FormatsExamplePercentage
First@blendjet.comJohn@blendjet.com
67%
Last@blendjet.comDoe@blendjet.com
29%
First.Last@blendjet.comJohn.Doe@blendjet.com
3%
FLast@blendjet.comJDoe@blendjet.com
1%

Frequently Asked Questions

Where is BlendJet®'s headquarters located?

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BlendJet®'s main headquarters is located at 535 Getty Court Benicia, California 94510 United States. The company has employees across 2 continents, including North AmericaEurope.

What is BlendJet®'s official website and social media links?

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BlendJet®'s official website is blendjet.com and has social profiles on LinkedIn.

What is BlendJet®'s NAICS code?

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BlendJet®'s NAICS code is 335 - Electrical Equipment, Appliance, and Component Manufacturing.

How many employees does BlendJet® have currently?

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As of February 2026, BlendJet® has approximately 30 employees across 2 continents, including North AmericaEurope. Key team members include Founding Team & Svp Of Brand Experience: K. G. O.Art Director: T. M.Assistant Manager: H. S.. Explore BlendJet®'s employee directory with LeadIQ.

What industry does BlendJet® belong to?

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BlendJet® operates in the Appliances, Electrical, and Electronics Manufacturing industry.

What technology does BlendJet® use?

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BlendJet®'s tech stack includes Cloudflare Web OptimizationsMySQLPreactUnderscore.jsMauticKlaviyoVercelWeglot.

What is BlendJet®'s email format?

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BlendJet®'s email format typically follows the pattern of First@blendjet.com. Find more BlendJet® email formats with LeadIQ.

When was BlendJet® founded?

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BlendJet® was founded in 2017.

BlendJet®

Appliances, Electrical, and Electronics ManufacturingCalifornia, United States11-50 Employees

BlendJet is the #1 selling brand of blenders direct-to-consumer with millions of customers around the world, and is in over 30,000 retail doors and distributed in 38 countries. BlendJet created the original portable blender and has over 40 issued patents on its cutting-edge technologies.

BlendJet’s flagship product, the BlendJet® 2, is the Next-Gen Blender®. It packs the power of a big blender on the go in a compact and durable package that’s powerful enough to blend ice and frozen fruit and is so visually appealing that it won a Red Dot Design Award.
 
The BlendJet portable blender is powerful enough to crush ice and is rechargeable via any USB port, so you can take it anywhere! BlendJet is perfect for making smoothies, shakes, margaritas, and baby food on the go.
 
Best of all, BlendJet cleans itself, just add a drop of soap, water, and blend.

BlendJet comes in a wide variety of beautiful colors and patterns, including Disney special editions.
 
BlendJet is the #1 blender brand across social media and has racked up billions of video views, including a viral ASMR / Oddly Satisfying series which earned a coveted YouTube Works Award. BlendJet’s linear TV ads have been seen over a billion times, too.
 
BlendJet has been featured countless times by major media outlets and on television, including on Good Morning America, The Today Show, The Kelly Clarkson Show, The Ellen Show, Fox News, CNN, HGTV, Food Network, and even in a Target TV ad.

We’re proud to handle product design, R&D, content creation, advertising, fulfillment, customer service, and more in-house with our incredible and passionate team in sunny California.

Section iconCompany Overview

Headquarters
535 Getty Court Benicia, California 94510 United States
NAICS Code
335 - Electrical Equipment, Appliance, and Component Manufacturing
Founded
2017
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    BlendJet®'s revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    BlendJet®'s revenue is estimated to be in the range of $10M$25M

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