Insights

Expanding Retail Presence BlendJet is already available in over 30,000 retail locations across 38 countries, indicating significant distribution channels. There's a strong opportunity to deepen partnerships with existing retailers or expand into new markets to increase shelf space and brand visibility.

Product Innovation & Design With over 40 patents and award-winning designs like the Red Dot-winning BlendJet 2, the company demonstrates a focus on innovation and aesthetic appeal. Leveraging this reputation could help in targeting premium retail outlets or introducing collaborations with lifestyle brands.

Brand Popularity & Social Reach BlendJet is the top-selling portable blender brand on social media, generating billions of views and earning awards for its viral content. This strong digital presence offers opportunities for influencer partnerships and online campaigns to boost sales further.

New Product Lines & Collaborations Recent launches such as Disney-themed blenders indicate a strategic move into licensed collaborations and themed products. Expanding such partnerships could open new demographic segments and retail opportunities in gift and specialty stores.

Addressing Product Safety and Reliability Recent recalls due to fire and laceration hazards highlight a risk factor but also an opportunity to emphasize product safety improvements and after-sales service. Proactively communicating safety enhancements can strengthen consumer trust and facilitate retail re-engagement.

Similar companies to BlendJet®

BlendJet® Tech Stack

BlendJet® uses 8 technology products and services including Cloudflare Web Optimizations, MySQL, Preact, and more. Explore BlendJet®'s tech stack below.

  • Cloudflare Web Optimizations
    Analytics
  • MySQL
    Database
  • Preact
    Javascript Libraries
  • Underscore.js
    Javascript Libraries
  • Mautic
    Marketing Automation
  • Klaviyo
    Marketing Automation
  • Vercel
    Platform As A Service
  • Weglot
    Translation

Media & News

BlendJet®'s Email Address Formats

BlendJet® uses at least 1 format(s):
BlendJet® Email FormatsExamplePercentage
First@blendjet.comJohn@blendjet.com
66%
Last@blendjet.comDoe@blendjet.com
29%
First.Last@blendjet.comJohn.Doe@blendjet.com
3%
FLast@blendjet.comJDoe@blendjet.com
2%

Frequently Asked Questions

Where is BlendJet®'s headquarters located?

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BlendJet®'s main headquarters is located at 535 Getty Ct, Benicia, California 94510, US. The company has employees across 2 continents, including North AmericaEurope.

What is BlendJet®'s official website and social media links?

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BlendJet®'s official website is blendjet.com and has social profiles on LinkedIn.

What is BlendJet®'s NAICS code?

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BlendJet®'s NAICS code is 335 - Electrical Equipment, Appliance, and Component Manufacturing.

How many employees does BlendJet® have currently?

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As of October 2025, BlendJet® has approximately 51 employees across 2 continents, including North AmericaEurope. Key team members include Founding Team & Svp Of Brand Experience: K. G. O.Art Director: T. M.Assistant Manager: H. S.. Explore BlendJet®'s employee directory with LeadIQ.

What industry does BlendJet® belong to?

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BlendJet® operates in the Appliances, Electrical, and Electronics Manufacturing industry.

What technology does BlendJet® use?

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BlendJet®'s tech stack includes Cloudflare Web OptimizationsMySQLPreactUnderscore.jsMauticKlaviyoVercelWeglot.

What is BlendJet®'s email format?

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BlendJet®'s email format typically follows the pattern of First@blendjet.com. Find more BlendJet® email formats with LeadIQ.

When was BlendJet® founded?

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BlendJet® was founded in 2017.
BlendJet®

BlendJet®

Appliances, Electrical, and Electronics ManufacturingUnited States51-200 Employees

BlendJet is the #1 selling brand of blenders direct-to-consumer with millions of customers around the world, and is in over 30,000 retail doors and distributed in 38 countries. BlendJet created the original portable blender and has over 40 issued patents on its cutting-edge technologies.

BlendJet’s flagship product, the BlendJet® 2, is the Next-Gen Blender®. It packs the power of a big blender on the go in a compact and durable package that’s powerful enough to blend ice and frozen fruit and is so visually appealing that it won a Red Dot Design Award.
 
The BlendJet portable blender is powerful enough to crush ice and is rechargeable via any USB port, so you can take it anywhere! BlendJet is perfect for making smoothies, shakes, margaritas, and baby food on the go.
 
Best of all, BlendJet cleans itself, just add a drop of soap, water, and blend.

BlendJet comes in a wide variety of beautiful colors and patterns, including Disney special editions.
 
BlendJet is the #1 blender brand across social media and has racked up billions of video views, including a viral ASMR / Oddly Satisfying series which earned a coveted YouTube Works Award. BlendJet’s linear TV ads have been seen over a billion times, too.
 
BlendJet has been featured countless times by major media outlets and on television, including on Good Morning America, The Today Show, The Kelly Clarkson Show, The Ellen Show, Fox News, CNN, HGTV, Food Network, and even in a Target TV ad.

We’re proud to handle product design, R&D, content creation, advertising, fulfillment, customer service, and more in-house with our incredible and passionate team in sunny California.

Section iconCompany Overview

Headquarters
535 Getty Ct, Benicia, California 94510, US
NAICS Code
335 - Electrical Equipment, Appliance, and Component Manufacturing
Founded
2017
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    BlendJet®'s revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    BlendJet®'s revenue is estimated to be in the range of $1M$10M

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