Insights

Expansion potential BlendJet is a globally distributed direct-to-consumer brand with presence in over 38 countries and 30,000 retail doors, indicating strong market reach and multiple sales channels ripe for wholesale partnerships, regional campaigns, and co-branding opportunities.

Product leadership The company owns original portable blender technology with numerous patents and award-winning design, suggesting opportunities to position premium or licensed accessories, extended lineups, and OEM collaborations with retailers seeking innovative kitchen electronics.

Brand reach Dominant social media presence and large video viewership, plus mass media exposure, create favorable conditions for influencer program expansions, sponsored content deals, and cross-promotions with lifestyle and health brands.

Safety and risk Notable recalls and safety incidents in recent years highlight a need for enhanced post-sale support, compliance services, and extended warranty or protection plans, presenting upsell paths and risk-mmitigation partnerships with retailers and insurers.

Revenue scale Current revenue range and lean team size imply an appetite for scalable partnerships, distribution agreements, and white-label opportunities that accelerate growth without a heavy capital expenditure for a potential buyer or strategic partner.

Similar companies to BlendJet®

BlendJet® Tech Stack

BlendJet® uses 8 technology products and services including Signifyd, With Reach, Web Vitals, and more. Explore BlendJet®'s tech stack below.

  • Signifyd
    Analytics
  • With Reach
    Cross-border E-commerce
  • Web Vitals
    Javascript Libraries
  • Boomerang
    Javascript Libraries
  • Mautic
    Marketing Automation
  • OptiMonk
    Marketing Automation
  • Vercel
    Platform As A Service
  • Tailwind CSS
    UI Frameworks

Media & News

BlendJet®'s Email Address Formats

BlendJet® uses at least 1 format(s):
BlendJet® Email FormatsExamplePercentage
First@blendjet.comJohn@blendjet.com
68%
Last@blendjet.comDoe@blendjet.com
28%
First.Last@blendjet.comJohn.Doe@blendjet.com
3%
FLast@blendjet.comJDoe@blendjet.com
1%

Frequently Asked Questions

Where is BlendJet®'s headquarters located?

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BlendJet®'s main headquarters is located at 535 Getty Court Benicia, California 94510 United States. The company has employees across 2 continents, including North AmericaEurope.

What is BlendJet®'s official website and social media links?

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BlendJet®'s official website is blendjet.com and has social profiles on LinkedIn.

What is BlendJet®'s NAICS code?

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BlendJet®'s NAICS code is 335 - Electrical Equipment, Appliance, and Component Manufacturing.

How many employees does BlendJet® have currently?

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As of June 2026, BlendJet® has approximately 28 employees across 2 continents, including North AmericaEurope. Key team members include Founding Team & Svp Of Brand Experience: K. G. O.Art Director: T. M.Customer Service Logistics Manager: C. H.. Explore BlendJet®'s employee directory with LeadIQ.

What industry does BlendJet® belong to?

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BlendJet® operates in the Appliances, Electrical, and Electronics Manufacturing industry.

What technology does BlendJet® use?

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BlendJet®'s tech stack includes SignifydWith ReachWeb VitalsBoomerangMauticOptiMonkVercelTailwind CSS.

What is BlendJet®'s email format?

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BlendJet®'s email format typically follows the pattern of First@blendjet.com. Find more BlendJet® email formats with LeadIQ.

When was BlendJet® founded?

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BlendJet® was founded in 2017.
BlendJet® logo

BlendJet®

Appliances, Electrical, and Electronics ManufacturingCalifornia, United States11-50 Employees

BlendJet, Inc. is a Benicia, California-based manufacturer focused on portable blender devices in the appliances and electronics sector. It serves direct-to-consumer channels and distributes its products through more than 30,000 retail doors across 38 countries. Its flagship BlendJet 2 is a compact, rechargeable blender capable of blending ice and frozen fruit, with a self-cleaning feature and a design that earned a Red Dot Design Award. The company handles product design, R&D, content creation, advertising, fulfillment, and customer service in-house and holds a substantial patent portfolio.

The company has a global customer base and a strong social media footprint, supported by notable media coverage and Disney-themed editions. In recent years it has issued recalls related to overheating and fire hazards affecting millions of units, illustrating safety-related challenges in its product line.

Section iconCompany Overview

Headquarters
535 Getty Court Benicia, California 94510 United States
NAICS Code
335 - Electrical Equipment, Appliance, and Component Manufacturing
Founded
2017
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    BlendJet®'s revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    BlendJet®'s revenue is estimated to be in the range of $10M$25M

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