Retail Partnerships Identify wholesale and co-branded opportunities with compatible beauty retailers and marketplaces to place BBB brow services or kits within existing storefronts. Leverage BBB London’s salon network and online presence to pilot in-store experiences and exclusive product lines.

Exclusive Extensions Leverage ongoing product development such as shade expansions for the Eyebrow Pen and the BBB Beauty bag to offer exclusive ranges with key retail partners, increasing basket size and cross-sell potential.

CSR Collaborations Expand CSR-aligned campaigns like the Prince’s Trust partnership into revenue-generating programs, including sponsored training kits, employment-focused initiatives, and co-branded fundraising events to attract partners and customers who value social impact.

Digital Optimization Harness the existing tech stack to optimize online conversion, personalize retargeting, and enable seamless wholesale portal experiences for B2B customers on Magento with Shop Pay and analytics to measure ROI.

Global Expansion Accelerate cross-border growth by leveraging the Paris salon presence, multilingual marketing, and international shipping capabilities to pursue partnerships with European retailers and expand e-commerce reach.