Insights

Gym Partnerships Expand POP Pilates licensing and instructor certifications to additional gym chains and boutique studios by leveraging the proven format used at 24 Hour Fitness, creating recurring revenue through licensing fees, studio support, and co-branded marketing.

Retail Partnerships Scale retail distribution using proven models like Target, explore additional retailers for Blogilates Nutrition, POPFLEX Active, and PIIT28 programs, and consider private-label opportunities or exclusive bundles to drive multi-channel revenue.

Brand Ecosystem Monetize the combined brand portfolio through cross-promotions and bundles across workouts, programs, nutrition, and apparel, plus affiliate and corporate wellness partnerships to boost customer lifetime value.

Corporate Wellness Position as a turnkey quick-workout and nutrition program for employers, offering 28-minute workouts, nutrition products, and branded wellness challenges that fit into HR platforms and employee-benefit catalogs.

Content Licensing License Blogilates video content and formats to streaming services and fitness apps, license educational materials to edtech or fitness platforms, and monetize via sponsorships and partnerships around new product launches.

Blogilates Tech Stack

Blogilates uses 8 technology products and services including oEmbed, Google Fonts API, Twemoji, and more. Explore Blogilates's tech stack below.

  • oEmbed
    Dev Tools
  • Google Fonts API
    Font Scripts
  • Twemoji
    Font Scripts
  • WPBakery
    Page Builders
  • PHP
    Programming Languages
  • YouTube
    Video Players
  • SVG Support
    Web Platform Extensions
  • Microsoft IIS
    Web Servers

Blogilates's Email Address Formats

Blogilates uses at least 1 format(s):
Blogilates Email FormatsExamplePercentage
First@blogilates.comJohn@blogilates.com
93%
Last@blogilates.comDoe@blogilates.com
7%

Frequently Asked Questions

Where is Blogilates's headquarters located?

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Blogilates's main headquarters is located at Los Angeles, California 90036 United States. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is Blogilates's official website and social media links?

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Blogilates's official website is blogilates.com and has social profiles on LinkedIn.

What is Blogilates's NAICS code?

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Blogilates's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Blogilates have currently?

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As of June 2026, Blogilates has approximately 24 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Creative Brand Director: B. B.Senior Manager, Creator Relations: K. K.Sr. Social & Content Lead: A. K.. Explore Blogilates's employee directory with LeadIQ.

What industry does Blogilates belong to?

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Blogilates operates in the Wellness and Fitness Services industry.

What technology does Blogilates use?

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Blogilates's tech stack includes oEmbedGoogle Fonts APITwemojiWPBakeryPHPYouTubeSVG SupportMicrosoft IIS.

What is Blogilates's email format?

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Blogilates's email format typically follows the pattern of First@blogilates.com. Find more Blogilates email formats with LeadIQ.

When was Blogilates founded?

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Blogilates was founded in 2010.

Blogilates

Wellness and Fitness ServicesCalifornia, United States11-50 Employees

Blogilates is a wellness and fitness services company based in Los Angeles, founded by Cassey Ho, who created the popular female fitness channel Blogilates. The business operates a multi-brand platform that blends digital content, structured fitness programs, and consumer products to serve individuals seeking accessible wellness resources. Its offerings span instructional videos and articles under Blogilates, POP Pilates—the official Pilates format used in all 24 Hour Fitness gyms in the United States—and POPFLEX Active, a women's activewear line; it also runs PIIT28, a 28-minute Pilates Intense Interval Training program.

The company emphasizes creativity and community to support ongoing engagement with fitness. In 2022, Blogilates expanded retail presence with the launch of Blogilates Nutrition at Target.

Section iconCompany Overview

Headquarters
Los Angeles, California 90036 United States
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2010
Employees
11-50

Section iconFunding & Financials

  • $25M$50M

    Blogilates's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Blogilates's revenue is estimated to be in the range of $25M$50M

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